North Carolina Subaru Dealer

A couple and their dog are standing next to a white 2021 Subaru Forester overlooking mountains after leaving a North Carolina Subaru dealer. 

When you're looking for the best North Carolina Subaru dealer, come visit Williams Subaru for the greatest selection at the most competitive prices around. Subaru is well known for its performance and reliability while remaining accessible even for drivers on a budget. As your local Subaru dealer, it's our responsibility to give you the facts to guide your purchase with thoughtful and thorough research.

Vehicles are a large expense, and you deserve to know everything before you commit to a purchase. However, to understand where manufacturers such as Subaru are heading, first, we need to take a step back and understand how far this Japan-based automotive company has come. How has Subaru managed to remain relevant today and continue to have millions of loyal fans? The answer is the brand's unique blend of safety, performance, reliability, and affordability. When you are behind the wheel of a Subaru, you know that you can count on your vehicle to get you anywhere no matter the conditions.

A blue 2021 Subaru Crosstrek is driving past a lake. 

History of Subaru

As a vehicle manufacturer, Subaru's history stretches back to the mid-1950s when its vehicles were sold exclusively to the Japanese market. However, the Subaru story is even older than that, and it didn't begin with the cars we know and love today. In fact, Subaru got its start in 1915 as the Nakajima Aircraft Company, building warplanes for the Imperial Japanese military. After World War II, Nakajima was broken up, with half of the company reforming as Fuji Heavy Industries. In 1954, this new company released its first car, the Subaru 1500. After a decade on the market, Subaru would go international and American drivers got their first taste of what was on offer.

The 1970s saw substantial growth for Subaru as the company held its own against American manufacturers with a firm footing in the North American market. Interest was sparked by the Leone sedan, a vehicle that was highly regarded for its AWD. Despite having a single-model lineup well into the 1980s, Subaru was a rapidly growing brand. However, the Leone was eventually joined by the smaller Justy, the larger Legacy, and the sporty Alcyone.

In the 1990s, Subaru diversified its lineup with a full range of new models. The trustworthy Leone and the relatively new Justy were discontinued, replaced by the Impreza. The 1990s also saw the release of the Subaru Outback, an exemplary effort that mixed the versatility of an SUV with top-of-the-line off-roading capabilities, which was then followed up by the Forester at the end of the decade. It was also around this time that Subaru began exploring a larger emphasis on performance, with the founding of Subaru Tecnica International (STI).

Shortly after the beginning of the new millennium, the automotive industry was becoming an entirely different beast. An example of this radical shift in automotive culture was the high-performance WRX coming overseas and finally being released in America after several years of exclusivity in Asian and European territories. Also, part of this period saw the American release of the WRX STI. In more recent years, Subaru co-developed and produced the BRZ in partnership with Toyota, which was yet another successful performance vehicle under Subaru's lineup. To this day, STI vehicles are at the top of the list for many car enthusiasts.

Performance Vehicles

A blue and a red 2021 Subaru WRX STI are parked in front of desert mountains at sunset. 

Within Subaru's lineup of performance vehicles, you'll find the WRX and the BRZ, as well as their STI versions, the WRX STI and BRZ tS. These latter versions are differentiated from their base models because STI brings over advanced tuning and design derived from Subaru's rally car vehicles. Subaru's history with rally racing dates back to the Subaru Rally Team of 1980, but Subaru didn't have an official performance division until Subaru Technica International was founded in 1988. Vehicles such as the Legacy Turbo cemented the manufacturer in rally racing stardom, and eventually, STI models would begin making their way into production for the commercial market.

Today's WRX STI features a powerful turbocharged 2.5L four-cylinder engine that comes paired with a 6-speed manual transmission, a choice that most sports vehicle enthusiasts will certainly prefer over an automatic transmission. All Subaru models use a horizontally-opposed engine, also known as a boxer engine. Unlike a traditional engine, which has its pistons moving up and down, a boxer engine has its cylinders moving side to side. This places the center of gravity extremely low in the vehicle, which is perfect for a performance model and has contributed to Subaru's motorsports reputation. Subaru's all-wheel drive system is the second key to its success, as four-wheel grip provides its vehicles with an incredible performance advantage in all conditions. The WRX STI boasts a unique Driver Controlled Center Differential paired with front and rear mechanical limited-slip differentials for better gravel and ice performance than most four-wheel drive trucks.

Safety Features

Performance vehicles and commuter cars alike need ways of keeping their occupants safe, and Subaru knows this better than anyone. All current Subaru vehicles, including the WRX and WRX STI, offer EyeSight Driver Assist Technology, a specially designed suite of advanced safety features that drivers can utilize. The safety suite is so reliable that Subaru claims that its EyeSight technology has decreased severe rear-end crashes by 85%, a remarkable feat of engineering.

There are a plethora of features that come with EyeSight Driver Assist, and among these features, you'll find Pre-Collision Braking, a state-of-the-art braking system that will immediately apply pressure to your brakes if an accident is about to occur. Pre-Collision Throttle Management also comes included, a feature that can slowly bring your vehicle to a complete stop when approaching another vehicle. Lane Keep Assist and Sway warning both come as part of the package as well, which will signal the driver if the vehicle is leaving its intended lane. Lastly, Adaptive Cruise Control also comes with EyeSight Driver Assist and can increase or decrease your speed on the fly depending on the distance between yourself and other drivers.