When shopping for your new Subaru of Williams Subaru, we will match any North Carolina Subaru dealer's or South Carolina Subaru dealer's price, while not compromising our personal service.  Williams Automotive has been proudly serving Charlotte, NC and the Carolinas since 1937.  Our primary concern is the satisfaction of our customers, and our commitment to customer service is second to none.

If any other NC Subaru dealer or SC Subaru dealer offers an exact vehicle at a lower price than Williams Subaru, we will match that competitor's price!


A written proof confirming the lower price, dated within the last 15 days with-in current month, must be presented up front at the time of purchase.  Competitor must be located in either NC or SC, vehicle must be in stock, and not based on a located vehicle.  Vehicle must be accurately priced with factory equipment.  All installed accessories will be priced separately.  Demonstrators vehicles and loaner vehicles do not qualify.  Price does not include state tax due to difference in NC and SC taxes.

Extended service contracts are important options. That is why Williams Subaru views a service contract as an investment in customer satisfaction, rather than as a profit maker. We know that a satisfied customer will likely be a repeat car buyer. This philosophy really makes a difference in the quality of their service contract product, and even more importantly when it comes to honoring your claims.

Williams Subaru also offers the Price Match Guarantee vs. any NC Subaru dealer or SC Subaru dealer on any optional Subaru Extended Added Security Warranty or Pre-Paid Maintenance Plans.

Coverage up to 7 years/100,000 miles for as low as $1,000.00 for Added Security New Vehicle warranties, and 3 years/36,000 mile Pre-Paid Maintenance at 3,750 mile intervals for a low as $770.00

Subaru offers many different plans tailored to your specific driving habits, and Williams Subaru will guarantee the lowest price on any one of these plans offered.  Please see dealer for details.

We're proud to be your local Subaru dealer in Charlotte near Concord, Kannapolis, Huntersville, Mooresville, Monroe, Hickory, & Gastonia, NC plus Fort Mill & Rock Hill, SC!  We look forward to serving you and meeting all of your automotive needs!

We'll See You at Williams Subaru in Charlotte!

Williams Subaru

5701 E. Independence Blvd.
Directions Charlotte, NC 28212

  • Sales: 704-499-9069
  • Service: 704-499-9499
  • Parts: 704-536-9635


  • Monday 9:00am - 7:00pm
  • Tuesday 9:00am - 7:00pm
  • Wednesday 9:00am - 7:00pm
  • Thursday 9:00am - 7:00pm
  • Friday 9:00am - 7:00pm
  • Saturday 9:00am - 6:00pm
  • Sunday Closed