The 2021 Subaru Love Promise Customer and Community Commitment Award

The 2021 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Williams Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Humane Society of Charlotte, Humane Society of Union County NC, Kindness Kennels

TerraCycle, HAWK - Habitat And Wildlife Keepers

Shamrock Gardens Elementary

Second Harvest Food Bank Metrolina, Common Heart

ACEing Autism, North Carolina Leukemia & Lymphoma Society, Levine Children's Hospital

Did Williams Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Williams Subaru

Subaru and Williams Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Shamrock Shuffle 6x Sponsor! - Kate D

Williams Subaru was proud to support the Shamrock Gardens Elementary School’s annual Shamrock Shuffle 5K for the 6th year in a row! This annual fun-run is the school's flagship fundraising event and we were thrilled to be a Gold Sponsor. Our donation will help support field trips, Teacher Innovation Requests, Academic Enrichment Clubs, and much more. Over 300 people came out for the fun event with beautiful weather. We are looking forward to supporting the event again next year, and will also see all the kids again later this year for our annual Subaru Loves Learning Adopt a Classroom initiative.

Shamrock Gardens Elementary School
Shamrock Shuffle 6x Sponsor!

A Tee-rific Tournament for a Cause - Kate D

Blessed Assurance Adult Day Care provides an invaluable service that too often goes unnoticed! Blessed Assurance Adult Day and Health Care Services is a non-profit entity established 23 years ago by local residents to serve the day time needs of our community's senior and disable adult population. Their Adult day care provides social, recreational and health care programs in a group setting for aging adults. Annually, they organize a charity golf tournament to raise funds that directly support disabled veterans, seniors, and other adults with Alzheimer’s, Dementia and various diseases of the elderly. Williams Subaru was proud and happy to donate prizes as well as swag bags for participants of the tournament. Our donation of these physical items allowed for the sponsorship and registration fees to go directly to supporting their cause since they did not need to purchase these items.

Blessed Assurance Adult Day Care
A Tee-rific Tournament for a Cause

Cars & Cookies - Kate D

Girl Scout Cookie season - a time nearly everyone looks forward to! Not only are they delicious, but each box purchased helps power amazing experiences and opportunities for girls year round. The more cookies sold, the more Girl Scouts build essential skills as they begin to think like entrepreneurs and learn to take the lead. The owner of Williams Subaru, Ward Williams, appreciates, understands, and supports the impact that cookie sales can have on a Girl Scout troop. During the cookie selling season earlier this year, Ward purchased over 100 boxes from a local troop and offered them to customers in the Williams Subaru showroom and waiting lounge. Through this initiative, Williams Subaru supported their local Girl Scout troop, and made customers feel happy and appreciated at the same time!

Girl Scouts
Cars & Cookies

Rabbit Rehab - Mike M

Mike Melton, Williams Subaru's fixed operations director of over 20 years, truly embodies the Subaru Love Promise in everything he does. When he found an injured, abandoned baby bunny in his yard he immediately jumped in to help. The rabbit had a puncture wound after having been attacked by a neighborhood dog, so Mike made the bunny a comfortable makeshift enclosure and provided it with food and water. The next day, Mike contacted a local North Carolina PAWS rehabilitator, Leslie, who was able to take the bunny in and give it antibiotics to encourage recovery. After a few days under Leslie's care, the bunny was able to be safely released back into wildlife. Mike did an amazing thing, the right thing, when he sprung into action to help that poor little bunny. Had he not intervened, we are not sure the bunny would have survived. Thank you Mike for your willingness to do the right thing, and we are so grateful to Leslie and the entire NC PAWS organization for the incredible work they do!

Rabbit Rehab

Williams Subaru - SHARES the LOVE for WILDLIFE - Jennifer G

Due to COVID-19, 2020 was an especially difficult year for Carolina Waterfowl Rescue. When other centers closed due to COVID-19, we chose to stay open. In addition to our animals, we were taking in animals from other facilities in the area. Along with all these animals, we were struggling for donations to keep up with the staff overtime. In addition to donations, we lost over half of our volunteers. When Shawn Sigler, General Sales Manager for Williams Subaru Charlotte contacted us, it was a blessing. CWR was honored to be chosen as one of the hometown charity partners for the 2020 Subaru Share the Love Event by Williams Subaru of Charlotte. Thank you to Williams Subaru of Charlotte and their customers for choosing Carolina Waterfowl Rescue. We were presented with a check for $9,768.47. We are so grateful and appreciative for this gift. The Williams Subaru family is a wonderful organization and cares deeply for the Charlotte community. Mission Statement: A. To provide a facility for the rescue, treatment, and release or re-homing of sick, injured, and orphaned native wildlife, other waterfowl, and dumped or surrendered farm animals. B. To educate the public about and to promote understanding of the local wildlife and their habitats, as well as ethical treatment and care of farm animals. C. To increase awareness of and appreciation for the value of wildlife and the environment, and to protect these natural resources. D. To promote the highest standards in all activities of the rehabilitation profession. E. To promote networking, communication, and cooperation among rehabilitators, wildlife organizations, farm sanctuaries, and facilities on local, statewide, and national levels.

Carolina Waterfowl Rescue
Williams Subaru - SHARES the LOVE for WILDLIFE

Paying It Forward - Kate D

The staff at Williams Subaru was honored to be a Love Promise story winner in 2020, and was more than pleased with the honor alone. When we received a $250 gift card as a reward, we knew right away we wanted to use it to help someone in need. Our marketing director had recently learned about an organization, Da Village, that was stocking free community fridges for the homeless, so we reached out to them to see what supplies we could donate to support their mission. Coincidentally, this was right around the same time as when a large homeless tent encampment was being evacuated due to infestation. These homeless individuals were told they had to leave, but didn't have anywhere to go. The county, city, and various non-profit organizations came together and secured temporary housing for those displaced, in former motel buildings. Da Village began helping procure supplies folks would need during their stay such as towels, bathroom cleaner, soap, etc. When we contacted Da Village, they were thrilled to hear we were willing to buy and donate supplies. We immediately hit the stores and purchased hand towels, dish soap, laundry detergent, and bathroom disinfecting spray using the $250 reward gift card. We were able to buy enough to outfit 80 elderly residents with the supplies they needed to make their stay more comfortable and clean. It was an honor to "pay it forward"!

Da Village
Paying It Forward

Keeping Charlotte Beautiful - Kate D

Williams Subaru joined Mecklenburg County Park and Recreation, along with Keep Charlotte Beautiful for a park cleanup day during Earth Week 2021. Together as a team, members from both the sales and service departments donned caution vests and used litter grabbers to pick up and dispose of trash collected throughout Charlotte's popular Cordelia Park. We found confetti left over from a party, candy wrappers, water bottles, and more. Park cleanups like this are incredibly important, especially in parks like Cordelia Park that are alongside a natural creek that feeds a larger waterway. Trash and litter can collect in the creek negatively impacting wildlife, water flow, and foliage. We were honored to spend a morning donating our time to such an important community cause.

Mecklenburg County Park & Recreation
Keeping Charlotte Beautiful

Donating Over $30,000 for a Roof Above - Lauren C

Williams Automotive Group recently proudly presented Roof Above with a donation of $30,403! Roof Above offers a spectrum of homeless services and housing programs in the Charlotte, North Carolina area. Their cause is incredibly important, especially with the current state of affairs. We are so grateful to have them in our community and we want to help them reach their ultimate goal to get neighbors off the streets and into safe housing. Through their shelters and housing programs, they are able to provide the safety, protection, and dignity of a “roof above”. We decided to support Roof Above right at the beginning of 2021. Traditionally, the end of a year brings with it the holiday season and is typically an extremely popular time to give back to non-profits. Conversely, the beginning of a New Year isn’t quite as active. The first quarter can be a time of great need in terms of donations. Roof Above was thrilled to hear about our intention of gifting them a large donation before the end of Q1. To boost the amount Roof Above would receive, we asked our vendor partners and various business contacts to join us in our mission. Williams Subaru Charlotte committed to matching donations from our partners, up to $25,000. We were able to generate over $5,000 from our contacts to match. Instead of just matching, our dealer principal, Ward Williams, decided to go ahead and donate the total $25,000. In total, Roof Above received $30,403! The donation will go towards administrative costs, Roof Above’s current greatest need. Roof Above’s team is incredibly busy operating multiple shelters, providing laundry services, meals, basic hygiene items, the list goes on and on. To further enhance our commitment to Roof Above, we catered lunch for the residents of their temporary hotel shelter on Wednesday, March 24th 2021. We purchased the lunches from Community Matters Cafe, providing graduates of Charlotte Rescue Mission with additional life skills inside the living laboratory of a working restaurant. At this time, Roof Above does not have active volunteer opportunities like they have in the past, due to COVID-19. When they are once again able to accept volunteer help in their facility, we have plans to be active volunteer participants! The team at Williams Subaru is so grateful for everything Roof Above is doing for our community’s neighbors in need. We are honored to support them!

Roof Above
Donating Over $30,000 for a Roof Above

Williams Subaru Promises LOVE and CURES - Ashley D

Arya and Micah have a lot in common. Both heard the words, “you have cancer” at a very young age. In January of 2019, Arya was diagnosed with Chronic Myelogenous (or Myeloid) Leukemia, a rare blood cancer typically found in adults of 60+ years. Arya was only 2 at the time. Her cancer journey began with pain in her legs and hips – prompting an unexpected 8-day admission to Levine Children's Hospital. After 72 hours of multiple rounds of pain meds and little sleep, the oncologist and Levine staff presented Arya’s diagnosis and a plan to begin treating her cancer. Arya has been such a light and little fighter throughout her 2-year cancer journey. Though it's been a very rough chapter in her life, there's still a long road ahead. Micah’s mother, Summer, was 7.5 months pregnant with his little brother Levi when Micah was diagnosed with Acute Lymphoblastic Leukemia, or ALL. His cancer journey began with fevers, stomach pain and bruising. On July 14, 2018, Summer took Micah to the ER at Novant Health and heard the words that would change her family’s life forever, “Micah has Cancer.” After many, many months of treatments, in-patient hospital stays and challenges, Micah has come out stronger than ever! Micah is currently in the maintenance stage in his treatment and is projected to complete treatment in November of 2021 – just in time to celebrate his 10th birthday! Both Arya and Micah have been through a lot in their short lives, but generous companies like Williams Subaru are providing hope for a brighter future. During their 2020 Share the Love Event, Williams Subaru honored both children as their official Hometown Heroes and raised over $16,000 for The Leukemia & Lymphoma Society, an organization with one goal: to end blood cancer. Williams Subaru leadership and staff are truly committed to serving their local community and building a future without cancer for kids like Arya and Micah. Their support has helped drive new therapies for all blood cancer patients. In 2020, The Leukemia & Lymphoma Society helped advance 14 of the 17 blood cancer treatment options approved by the U.S. Food and Drug Administration (FDA) – an astonishing feat that would not be possible without partnerships like that of Williams Subaru. In 2020, Williams Subaru truly brought LIGHT to the darkness of cancer.

Leukemia & Lymphoma Society
Williams Subaru Promises LOVE and CURES

Driving Around the Crown - Kate D

Williams Subaru was proud to sponsor the Around the Crown 10K for the second year in a row! Even though things looked a bit different this year, the event team was able to pivot quickly and created a unique and unforgettable race experience for all who participated. Over 2,000 runners came out over the course of a week and ran throughout the streets of Charlotte. The ATC10K Subaru Outback would normally lead the runners on their way, but this year it was stationary at the start/finish line instead. This race is so great for the community, and their mission is "to promote the simple act of putting one foot in front of the other to move Charlotte forward." They have a serious focus on sustainability (Around the Crown 10K is one of the country’s most sustainable running races) and also have named Partners for Parks their main race beneficiary. Partners for Parks is an independent organization that partners with the local Park & Recreation Department to help preserve and maintain over 200+ parks and facilities covering almost 20,000 acres of parkland. Our sponsorship helps to make the race happen, and ultimately supports Partners for Parks. Around the Crown 10K's mission, focus, and supported causes line up so well with ours here at Williams Subaru. We are grateful for our partnership with their team and for everything they do for our Charlotte community.

Driving Around the Crown

Lighting the Way with NC LLS - Cathy B

Williams Subaru was proud to sponsor the 2020 Charlotte Light the Night benefitting NC Leukemia & Lymphoma Society, as their Mission Chariot! Even though the event had to be virtual this year, our Subaru Ascent "lead the way" on the 1 mile walk. We are grateful for all that LLS does for our community from supporting cancer patients on their journey, to tirelessly searching for a cure for cancer. Here's to a future without cancer!

NC Leukemia & Lymphoma Society
Lighting the Way with NC LLS

Keeping Our Community Warm - Kate D

Williams Subaru was thrilled to be a part of Subaru of America's initiative to donate 50,000 blankets to homeless communities across the country. Here in Charlotte, NC the homeless community is expanding. Tent communities have popped up on the outskirts of downtown and many amazing organizations have stepped in to help as best they can. We partnered with Charlotte Rescue Mission, to make sure they received our share of 80 blankets to distribute to neighbors in need. Charlotte Rescue Mission frequently goes out into the community and distributes care packages including toothbrushes, snacks, and other toiletries to help homeless meet their basic needs. They were thrilled to add the blankets to these care packages to help keep so many individuals warm this winter.

Charlotte Rescue Mission
Keeping Our Community Warm

Feeding America's Communities - Kate D

We are so proud to be a part of Subaru of America's retailer network. When we learned that we would be a part of an initiative to donate 50 million meals across the country through Feeding America, we were thrilled. Here at Williams Subaru, we support our local food banks and pantries through volunteer efforts as well as monetary contributions throughout the year. With the backing of SOA and Feeding America, we were so excited to learn that our communities in need would receive even more support! We're honored to be even a small part of the 50 million meals that were donated to Feeding America.

Feeding America
Feeding America's Communities

Fostering Friends - Mike M

When Williams Subaru agreed to host an adoption event for a local dog rescue, the employees who signed up to volunteer and help manage the puppies didn't realize love at first sight is a real thing! Our service manager Mike, and our parts manager, Krista, each fell in love with an adoptable puppy rescue that day! They each decided to volunteer to foster the puppies, with the hopes of eventually adopting them if all went well. Now a couple months later, the puppies have been hanging out at the dealership and everyone just loves them! We don't know how they could ever find a home anywhere else.

Fostering Friends

Giving Back to Those Who Give Most - Kate D

This Holiday season, we wanted to show our gratitude and thanks to a few local organizations that keep our community going. At the beginning of Christmas week, our dealership owner, Ward Williams, decided to make a charitable contribution to Common Heart Food Pantry and Humane Society of Union County. Both of these organizations do so much for those in need. These organizations have been working harder than ever during this pandemic, to keep both humans and their pets from going hungry. Common Heart is a food pantry which supplies food to those in need in our neighboring Union County, North Carolina. This year, they have served more individuals than ever before. Over 13,500 neighbors have received food from their pantries, an average of 2.5 times. They have helped so many families get by during this pandemic and we are so thankful for everything they do. We delivered a $1,000 check to them during Christmas week to help them buy even more needed food & supplies for struggling families. Another organization near and dear to our hearts is the Humane Society of Union County. They too do SO much for our community- low to no cost spay/neuter services, adoptions & fostering, low cost vet care, a pet food pantry, and so much more. During this pandemic, their pet food pantry has taken the biggest hit. More pets than ever before have been at risk of going hungry due to their owners being unable to afford enough food for them. What is usually a well-stocked pantry, became bare shelves during Christmas week. Our team went out and purchased 2,500 pounds of dog & cat food to replenish their pantry, just in time for the holiday. On Christmas Eve we delivered 2 Subaru Ascents FULL to the brim of food for their pantry. No dog or cat in Union County will go hungry on our watch! It was so special to see the volunteers faces light up with joy as our carvan pulled up and we unloaded the food into their pantry. We are so grateful for all that Common Heart and Humane Society Union County do in our community and we are fortunate to be able to give back to such wonderful organizations.

Giving Back to Those Who Give Most

Pawsitively Fun! - Kate D

Williams Subaru had a great time hosting an adoption event for our friends at Pawsitive Impact animal rescue. We opened up our showroom to this generous rescue, and allowed them to show off dogs that were being fostered, and available for adoption. We even had a few pet friendly vendors on site too, like a pet portrait artist and dog treat baker. Everyone had a great time and kept a safe distance throughout. A few dogs met their fur-ever owners and had their lives changed for the better that day. We are so fortunate to have the space to host this adoption event. Typically Pawsitive holds adoption events outdoors, or just lists their available dogs online for people to "meet" virtually. Being able to meet them in person is just so much better! Thank you to Pawsitive Impact for all you do for the furry friends in need.

Pawsitive Impact NC
Pawsitively Fun!

Two Second Chances - Kate D

This is a story about how Williams Subaru seized a unique opportunity to change a life. A 1990 Subaru GL wagon in wonderful condition had been sitting in storage on the dealership lot for several months when we decided to see about putting the vehicle to good use for a family in need. The original owner had been storing the vehicle for use at a later date, but so much time had passed that they no longer had a use for the vehicle. Williams Subaru paid the owner for the car, and took ownership of it with the intention of fixing it up and gifting it to someone in need. We made a connection with our local food pantry, Common Heart, and asked if they knew of a deserving family in need of reliable transportation because we had a vehicle we would love to gift. Through a Pastor connection of theirs, Mrs. W. was located and the work began. The 1990 GL wagon was in great cosmetic condition, but needed a tune up and some love from a mechanic to get it in tip-top shape. We wanted to make sure the new owner would not have any issue with reliably getting where they needed to go. Our service department donated time and resources to conduct a few engine repairs and routine maintenance to bring new life back into this beautiful Subaru. Our Service Technicians really went the extra mile and basically rebuilt the engine and went through the drivetrain as well. They changed all the fluids and performed a tune-up after the engine was rebuilt. It took many hours to bring this car back to a like new condition. Our Subaru techs were happy to volunteer after hours to be able to deliver a like new car for this family. It may sound a bit funny to be so excited about a 1990 Subaru GL wagon, but this car is just super cool. We maintained the car for the previous (original) owner so we knew the car was very sound. This car was so well cared for with low miles that we just knew it would be a long lasting solution for someone's transportation needs. Once the repairs were complete and the car detailed, we set up a time to deliver the car to Mrs. W.! Mrs. W works multiple jobs and was previously relying on family members or public transportation to drive her to and from work. Her family members are also working multiple jobs, so coordinating everyone's schedule with 1 vehicle was very difficult. Taking ownership of the '90 wagon will allow her freedom from begging people for rides, which as you can imagine was a bit frustrating at times. She now has her independence back and is no longer dependent on the kindness of others to shuttle her around. Several of her family members work two jobs just to keep their heads above water during these incredibly trying times. The joy and excitement on her face when we handed her the keys was one of the most rewarding moments for all of us. Our service department will be maintaining the Subaru for her with oil changes and any necessary maintenance from here forward, on us. The taxes and tag work were also paid for by Williams Subaru, and we helped Mrs. W. coordinate acquiring insurance for her new car.

Two Second Chances

'Tis the Season for Giving - Arielle G

The Holiday Season is a time meant to be spent with family and friends, and for many can be a fun and memorable time of the year. Unfortunately, the COVID-19 pandemic has made it difficult for many to be with loved ones, and for some it has also had a negative financial impact. For so many families, it has become increasingly difficult to make ends meet while trying to get gifts under the tree. With that being said, many families are in need this holiday season. At Williams Subaru, we strive to give back to our community and hope that our employees mirror those values as well. This year, Hanaa, our Service Representative, decided to sponsor 2 families in need for the holidays and with her hard work and donations from several more of our employees and their friends, we were able to donate over $600 in gifts including gift cards, clothes, and toys to the families. The holidays are a time of giving and we are honored that our employees came together to help others in our community and hope we can bring joy to these families this holiday season.

'Tis the Season for Giving

Furever Homes For Roo & The Crew at HSUC - Anne Marie F

The Humane Society of Union County had such an amazing adoption event thanks to Subaru!! Williams Subaru of Charlotte cleared every car out of their showroom on a busy Saturday to make room for the many dogs and kitties needing homes. Unusual for a car dealership, but within minutes it was buzzing with activity. The Humane Society of Union County Wags & Wheels adoption event was underway, setting up kitty condos and puppy pens. The showroom was now full, not with cars, but with beautiful dogs, cuddly puppies, adorable kittens and sweet cats all up for adoption. All the animals were excited to get so much love & cuddles as they worked the showroom with their sweet kisses and tails wagging vying for attention. The puppy kissing booth was a hit, especially with the fluffy Newfie pups. Not only was the staff super excited and so welcoming, but Parts & Service Director, Mike Melton even grilled hot dogs and hamburgers for all. Several of Williams Subaru staff even fell in love and adopted a new fur baby of their own. Our sweet girl, Roo who recently had to have her leg amputated even found her new loving home. Williams Subaru has a great social media following and promoting this event lead to a fantastic adoption event. The community turnout was awesome and pet vendors set up tables and handed out pet supplies. Moms, Dads and children loved and played with their new family member while HSUC volunteers conversed with families to ensure each pet was a great fit for their new homes. It was the Humane Society’s most successful adoption event with 9 dogs and cats finding forever homes that day! We, the Humane Society of Union County, are grateful for the outpouring of love & support we have received Williams Subaru from past food and supply donations to this great adoption event. What better place to have an adoption event than a Subaru store? Especially one like Williams, that takes great pride, participation and obvious commitment to Subaru’s Love Promise. As part of Subaru Loves Pets, they also are donating $100 for each adoption in October. Williams Subaru has been so supportive of HSUC over the years and we look forward to more adoption events and partnerships. Thank you, Subaru of America and Williams Subaru.

Humane Society of Union County
Furever Homes For Roo & The Crew at HSUC

Supporting Neighbors in Need - Keith A

Throughout the COVID-19 pandemic, Common Heart food pantry has been working overtime to fulfill the needs of our community. They have added additional mobile pantry dates, opened an additional location, and expanded their grocery delivery services. Our community depends on them tremendously and we are so thankful for the service they provide. Our Williams Subaru team has gone to volunteer with them a few times this year, and recently made the decision to make a monetary donation to help with their efforts. We were pleased to deliver a $1,000 check to their president, Keith Adams a few weeks ago. Common Heart also has an Amazon wishlist filled with various things their office needs in order to keep running efficiently and we purchased 6 waterproof clipboards they desperately needed for when it rains on their mobile pantries! We're glad to do all that we can to help support Common Heart.

Common Heart
Supporting Neighbors in Need

Excellent Service Without Hesitation - Douglas L

It was late on a Friday afternoon when we were leaving for the beach in the morning. We had pulled our recently bought Subaru Outback out of the garage for ease of loading. It was our first trip to the beach in our new Outback. When the car was almost loaded, I went to pull it back into the garage. That's when we had the problems. The dashboard was flashing all sorts of error messages, and nothing made sense. I tried to find the problem in the owner's manual to no avail. So I decided to ask for help from Williams Subaru service. At this point it was almost 5pm and I was at wits end. With the coronavirus stay-at-home, the car hadn't been driven much, but I didn't think the problem was something that I had caused. So I reached out to Williams service and explained my problem. The person answering the phone gave me to Mike Melton. In just a minute he said that he thought it might be the battery, and offered to either fix it Friday afternoon or Saturday morning, whichever worked best for me. As we were planning on leaving in the morning, I opted for Friday afternoon. But the dealership (and service bays) were closing in a few minutes. Not to worry, Mike walked me through the Subaru Roadside Assistance, gave me his direct number which he would have at home, and then asked me to call when I got about 10 minutes away from the dealership. I called Roadside Assistance, and they quickly dispatched someone to jump the car. With the car running, I headed across town to Williams. Shortly after I got to the (apparently deserted) dealership, Mike arrived and had me pull into service reception. He proceeded to do a complete diagnostic test on the battery and charging system. After being convinced that all was OK except for the battery, he replaced it. Now, how many dealership service department personnel do things like this? Not very many, I assure you. Someone who is willing to drive back to work to help someone get to the beach on their timetable and sacrifice their time at home on a Friday night is pretty rare. Mike could just as easily have said that they were closing in a few minutes; just bring it by in the morning. But no! He sacrificed for the customer! We have really been impressed with all the personnel at Williams Subaru. And Mike Melton is clearly a good example of the excellent people there! We are certainly glad that we found this dealership!

Excellent Service Without Hesitation

Rescue & Rehab - The Story of Athena and Hercules - Arielle G

What does a business do when they find abandoned, malnourished kittens on their property? A typical business may call animal control or the local humane society, but not a Subaru dealer. Edwin, facilities manager at Williams Subaru, heard something strange while walking the lot one morning. He quickly discovered 2 abandoned kittens, no more than 3 weeks old, crying and hiding in a vehicle wheel well. Right away he ran inside to get some help. Shawn, General Sales Manager and genuine animal lover, helped Edwin retrieve the kittens and then along with several other staff members combed the entire lot looking for more kittens and a Mama. There was no sign of anything else. The kittens were in very bad shape, severely dehydrated and covered in fleas. Arielle, our Love Encore specialist, right away offered to foster the kittens and nurse them back to health herself. She headed to the pet store to get kitten milk and bottles and over the next few weeks bottle fed the kittens around the clock and within a few days they perked up and became very playful and cuddly. Arielle kept them in her office during the day and took them home each night. The plan was to have Arielle foster the kittens until the humane society could find a furever home for each of them, but over time Arielle and her family fell in love with the pair and she decided to adopt them herself! The brother and sister kittens love each other so much and are inseparable! Williams Subaru covered all expenses for food and medication throughout the pair’s rehab, and will also be paying for the kittens’ spay & neuter costs when they are old enough. We’re so thankful that Edwin found the kittens when he did because it wouldn’t have been much longer before they would have been beyond help. Thanks to him and the rest of the Williams Subaru team Athena & Hercules have a long bright future ahead of them at home with Arielle & her family!

Rescue & Rehab - The Story of Athena and Hercules

Responding to Social Injustice - Southern Poverty L

When Subaru of America announced they would be donating to the Equal Justice Initiative, we were eager to join them. Being more than a car company means just that, we as Subaru retailers have a responsibility to do more. Following SOA's donation, we at Williams Subaru donated $1,000 to the Southern Poverty Law Center, Teaching Tolerance. Their mission is to help teachers and schools educate children and youth to be active participants in a diverse democracy. As part of the retailer matching promise, Subaru of America matched our donation for a total of $2,000.

Southern Poverty Law Center, Teaching Tolerance
Responding to Social Injustice

Supporting Kim on the Front Lines - Kim B

When a friend of Williams Subaru is in need, our teammates are there to help. Kim, a nurse from Hagerstown, MD, traveled to the epicentre of COVID-19, New York City, to lend a helping hand. Kim is a high-school friend of Williams Subaru’s General Sales Manager, Shawn Sigler. Kim spent several weeks in NYC helping the front lines battle the virus. While she was there she was paying for meals and lodging herself, and she needed some help. Another friend of hers, Tammy, created a Go Fund Me for people to donate to Kim’s expenses while in New York. Shawn saw the page and shared it with the staff at Williams Subaru. Together, the team was able to donate $170 out of their own pockets to Kim’s cause.

Supporting Kim on the Front Lines

Helping to Translate at a Mobile Pantry - Kate D

As soon as our county entered a stay-at-home order, we knew our dealership was going to see a decrease in customer traffic. With that decrease, free time would become available to our staff. Those individuals who were previously incredibly busy, would now have a little more time on their hands. We knew right away what we wanted to do with that extra time - volunteer in our community. Volunteering with organizations in our backyard has always been really important to us, and with this extra time we would now be able to dedicate even more time to help! Our friends at Common Heart food pantry were holding a new mobile pantry where they really needed bilingual Spanish speaking volunteers to help translate for families in need. Our Facilities Manager, Edwin Plaza, is bilingual and was more than willing to help. Edwin and our service & parts director, Mike Melton, went and spent the morning at the mobile pantry helping to serve over 300 families in need. Mike helped to direct traffic that began lining up 2 hours prior to the start of the food distribution! This pandemic has led to so many more families finding themselves in need of food and Common Heart has answered the call through food drives, mobile pantries, and more. Williams Subaru has gone to volunteer with them 4 times since the virus first impacted North Carolina.

Common Heart
Helping to Translate at a Mobile Pantry