The 2018 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2018 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Pets

Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.

Environment

Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.

Education

It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts

Community

In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.

Health

We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Williams Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

The Humane Society
Boys and Girls Club
Red Cross

Subaru Love Promise Heart

Love Promise Stories from Williams Subaru

Williams Subaru - Shamrock Shuffle 2018  –  Kate D

Williams Subaru - Shamrock Shuffle 2018

Williams Subaru was proud to sponsor and participate in the 2018 Shamrock Shuffle at Shamrock Gardens Elementary School on Sunday March 11th. We had a great time interacting with all of the kids, parents, and teachers from the school. We even brought our very own Leprechaun with us whom the kids absolutely loved! We were proud to be on site handing out eco-friendly coolies and recycled tote bags, along with fridge clip magnets to race participants. The 2018 Subaru Outback was the perfect vehicle to transport all of our giveaways in, plenty of space and room for all of our supplies!We also sponsored a Yeti cooler giveaway and are excited to announce the lucky winner is Sharon Ford! Congratulations to Sharon and thank you to everyone who participated in our contest.We look forward to returning for the Shamrock Shuffle in 2019!


Williams Subaru has a ball with ACEing Autism  –  Nils W

Williams Subaru has a ball with ACEing Autism

ACEing Autism was so glad to create a partnership with Williams Subaru Charlotte as a sponsor of our annual winter fundraiser: Queen City Brewers Festival (QCBF). The event was held Saturday, Feb. 3 at The Fillmore where guests, exhibitors and event staff had a blast meeting Williams Subaru representatives with their best guess: how many tennis balls does it take to fill a Subaru Impreza? The branded vehicle was placed at the center of attention; filled with donated tennis balls from a nearby tennis club. The promotion, developed in partnership with Williams Subaru’s Director of Marketing Kate Downing, helped ACEing Autism generate a great deal of buzz, awareness and interest in QCBF leading up to the event. We connected with Williams Subaru through a mutual media partner, Charlotte Five. After talking with the dealership about different promotional ideas, we landed on a car display with tennis balls to display in the center of our event site. This would not only draw attention to the dealership’s vehicle, but also served as a very creative way to tie in the involvement and importance of tennis to our organization. Originally, the dealership had agreed to run a contest to have festivalgoers guess the number of tennis balls inside the car to be entered to win a Yeti cooler, but then after we realized how exciting and unique this promotion was, the dealership decided to purchase insurance to cover giving away the vehicle if someone guessed the number correctly! Throughout the festival, over 500 curious attendees approached Williams Subaru’s table to enter the contest. While there did not end up being a grand prize winner, the closest guess was awarded with a free Yeti cooler compliments of Williams Subaru Charlotte. We’re so glad we were able to have Williams Subaru as part of this year’s fundraiser to help us draw even more attention to autism and how ACEing Autism can help kids improve their social skills, physical fitness and have a lot of fun in the process! The tennis balls that were utilized to fill the car were all previously used and were donated to us by Olde Providence Racquet Club. After the event, rather than disposing of the balls, Williams Subaru coordinated distributing them to local organizations. They were donated to tennis programs at a handful of local high schools as well as to the Humane Society of Charlotte for furry friends. The dealership also kept a box on hand for any pet visitors who may visit with their owner. ACEing Autism looks forward to continuing its creative and meaningful partnership with Williams Subaru into the future! Sincerely, Nils Weldy Marketing Director, ACEing Autism About ACEing Autism: ACEing Autism connects kids through tennis and is currently serving more than 500 children with autism across 55 locations nationwide. We are passionate about our mission to connect kids through tennis, and we look forward to meeting volunteers, families and children on our courts across the country as we continue to grow. About Queen City Brewers Festival: QCBF spotlights Charlotte area breweries and brewpubs along with select restaurants to support ACEing Autism’s mission to serve more families in the Charlotte community affected by autism spectrum disorder (ASD). In addition to breweries and restaurants, we also invite select businesses from Charlotte and the surrounding area to sponsor and showcase their brand, product or service. The goal of this year’s QCBF is to help launch a new program location on the campus of UNC Charlotte.


Williams Subaru Charlotte & Midwood Market  –  Kate D

Williams Subaru Charlotte & Midwood Market

Williams Subaru was proud and honored to participate in the 2017 Midwood Market and Return of Holiday Central on Sunday, December 10th. We had a great time interacting with and meeting members of the Plaza Midwood community, while collecting food donations for our Share the Love community partner, Second Harvest Food Bank Metrolina. We nearly filled the trunk of a 2018 Subaru Outback with canned good donations that will benefit our home community of Charlotte, NC! In addition to food donation collection, we also ran a contest for a free Yeti cooler and gave out many Subaru dog toys to our furry neighbors. We also had a great time singing the Share the Love theme song at the event. A special Thank You goes out to Legion Brewing for allowing us to set up in their driveway and steal their heat from time to time! We are looking forward to participating in the next Midwood Market in 2018. We would like to say thank you to everyone who we met, those who donated, and those who entered our contest.


Subaru and NWF Loves the Earth  –  Sarah R

Subaru and  NWF Loves the  Earth

"Thanks to the $100 gift as apart of Subaru Loves the Earth campaign, our scholars at Shamrock are giving our garden beds some TLC! We used the money for purchasing summer plants like basil, tomatoes, and eggplants to plant with our 3rd, 4th, and 5th graders in our Garden Connect classes. We also purchased fertilizer to give our plants a boost. Growing in the beds gives the students an appreciation for the environment and growing their own food. It also fosters a sense of ownership for them, as the students learn to water and look after their plants. We truly appreciate the support that â€Subaru Loves the Earth†campaign has given our school and its beautiful gardens. "


World Blood Donor Day A Hit!  –  Cathy B

World Blood Donor Day A Hit!

Was there a better day to team up with Williams Subaru staff and the Community Blood Center of the Carolinas (CBCC) than World Blood Donor Day on June 14th? I think not! The Leukemia & Lymphoma Society of North Carolina (LLS NC) is grateful to Williams Subaru for introducing us to CBCC and for the critical work they're doing securing life-saving blood donations from Carolina residents. We were so happy to see Williams Subaru staff and their family members donating blood to saves lives. It seemed only right that LLS NC staffers joined the effort, and they did. Donors received warm blankets from Subaru as part of the Subaru Loves To Care initiative. The act of donating blood was effortless, and the CBCC staff so professional and reassuring. Thank you, Mike Melton and Jim Gamble for teaming LLS NC up with Williams Subaru and CBCC. We look forward to building our relationship over the years.


Shamrock Gardens Elementary/ Impreza Launch  –  jim g

Shamrock Gardens Elementary/ Impreza Launch

For the last 4 years we have sponsored Shamrock Elementary Gardens Shamrock Shuffle 5k .This year we added a twist and used this time to launch the 2017 Subaru Impreza. The event brought over 250 runners/spectators . We also supplied them with fun Subaru merchandise. 1 of our senior staff members at Williams Subaru Jordon dressed up like a leprechaun. Fun by all!


Shamrock Shuffle 2016  –  Cyndi J

Shamrock Shuffle 2016

We were super excited to partner with Shamrock Gardens Elementary school to raise money for their PTA! A 5k race, starting and finishing at the school, with goodies and music. Our own Jordan dressed up and got the kids pumped up to run the race and have a great time. We gave away Subaru goodies and sold shamrock shaped cookies to raise more money for the PTA program. We love Charlotte and this great group of families!


Subaru Loves Learning Book Drive- August 1 - 31  –  Danielle S

Subaru Loves Learning Book Drive- August 1 - 31

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Shamrock Gardens Elementary School and Eastway Middle School in the Charlotte Mecklenburg School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.


Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!


April 1-30, 2015 E-Waste Recycling Event  –  Molly M

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.