The 2018 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2018 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info

Pets

Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.

Environment

Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.

Education

It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts

Community

In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.

Health

We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Williams Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

The Humane Society of Charlotte
TerraCycle, HAWK - Habitat And Wildlife Keepers
Shamrock Gardens Elementary
Boys and Girls Club, Second Harvest Food Bank Metrolina
Red Cross, North Carolina Leukemia & Lymphoma Society, Levine Children's Hospital, ACEing Autism

 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Williams Subaru

Williams Subaru Loves to Care & Play Ball  –  Kate D

For this year’s Subaru Loves to Care Initiative, Williams Subaru decided to go a bit above and beyond. We chose Levine Children’s Hospital patients to be the recipients of our blankets and arts & crafts kit donation, and we wanted to honor a very special former patient of theirs. Through the local chapter of the Leukemia & Lymphoma Society, we met Ally Davis and her family. Ally is a survivor of Stage 3 Hodgkin’s lymphoma, diagnosed at just 11 years old. Her father, Preston Davis, was diagnosed with Hodgkin’s Lymphoma just 1 year earlier. Both Ally and Preston fought valiantly and beat cancer. When we heard their story, we wanted to honor them with something special they would not forget. After hearing the Davis’s story, the owner of Williams Subaru, Ward Williams knew he needed to meet them. So we invited the Davis family to join us in our blanket and arts & crafts kit delivery to Levine Children’s Hospital. Upon meeting this incredible family, Ward immediately connected with young Ally, who impressed him with her maturity. It was very special to our staff to be able to spend the morning with the Davis family and the kind & caring staff at the hospital. We had a great time meeting and spending time with the hospital staff who once cared for Ally. The staff was also thrilled to see Ally and her family again, 2 years after Ally completed treatment. But we didn’t stop there. As a part of our partnership with local minor league baseball team, the Charlotte Knights, we have the ability to honor someone in the community with a ceremonial first pitch. So, the following week, we gifted Ally with the opportunity to throw out the ceremonial first pitch. Not only was this a special night for Ally, but the spectators at the Knights game would get to hear Ally’s story and the mission of LLS would be spread. Ally has been an avid softball player since she was 6 years old and was a little nervous, but so excited about this unique opportunity. On July 16th, in front of thousands of people, Ally and Preston headed down to the field and Ally threw out the first pitch to kick off the game. Despite typically playing 2nd base, she threw a killer pitch right over home plate! To help further spread the mission, Charlotte LLS Board President Matt Newsom was also interviewed in front of all the fans right before the game to talk about the impact that LLS and partners like Williams Subaru are making every day in the fight against blood cancer.Today, thankfully, Ally is almost 2 years cancer free, and Preston maintains his good health. The Davis family, including younger brother Josh and mom Suzanne, continues to help others through fundraising in support of The Leukemia & Lymphoma Society (LLS) and by sharing their story with everyone they meet. Williams Subaru would like to thank Ally & her family for taking the time to meet us, and for allowing us to help tell their story. A special thanks as well to Matt Newsom and Cathy Bloomberg from the Charlotte Leukemia & Lymphoma Society.


Don't Mess With This Diva!  –  Cathy B

Don't Mess With This Diva!

Preston Davis and Ally Davis have more in common than just their last names (they’re father and daughter.) Preston was diagnosed with Hodgkin’s lymphoma in 2015. Almost exactly one year after he successfully concluded treatments, the family was devastated a second time as 11 year-old Ally was diagnosed with Stage 3 Hodgkin’s lymphoma, the same blood cancer Preston had fought so valiantly. Levine Children’s Hospital (LCH) became Ally’s home for 6 months. When the Davis family heard that Williams’ Subaru in Charlotte had chosen LCH patients to be the recipients of blankets, kid’s craft kits, and Subaru customer care cards during the Subaru Loves To Care program, they wanted -- no needed -- to be a part of it. When Ally was diagnosed in 2016, she had already achieved more than your average elementary school student. She excelled in softball, which she’d been playing since age six. She took Taekwondo and worked her way up the ladder, earning a 2nd degree black belt with her high kicks and strong snap. When it comes to sparring, she can, in her words, "take the boys to the wood shack" when she needs to. One thing was sure. Cancer had picked the wrong diva to mess with. Today, thankfully, Ally is almost 2 years cancer free, and Preston maintains his good health. The Davis family, including younger brother Josh and mom Suzanne, continues to help others through fundraising in support of The Leukemia & Lymphoma Society (LLS) and by sharing their story with everyone they meet. After hearing the Davis’s story, Williams’ Subaru owner Ward Williams knew he needed to meet them. He did so during the blanket delivery, and upon meeting this incredible family, Ward immediately connected with young Ally, who impressed him with her maturity. Tonight, through the Subaru-LLS partnership and Williams’ Subaru’s sponsorship of the Charlotte Knights baseball team, Ally will be throwing out the first pitch. Charlotte Board President Matt Newsom will be interviewed in front of all the fans to talk about the impact that LLS and partners like Subaru are making every day in the fight against blood cancer. Tonight, thousands of people will know Ally’s story. They will see a true diva take the field…and throw a killer pitch way over home plate.


Williams Subaru Sponsors Bark in the Ballpark  –  Kate D

Williams Subaru Sponsors Bark in the Ballpark

Williams Subaru was honored to be the presenting sponsor for this year’s Bark in the Ballpark at the Charlotte Knights BB&T Stadium! Williams Subaru loves pets, and what a fun idea to be able to bring your furry family member out to the ballpark with you! Over 750 dogs made it out to the ballpark and Williams Subaru was able to meet just about each and every one of them. We had doggie bandanas for the pups and reusable eco-friendly grocery bags for their humans. What a fun way to integrate furry family members into a family friendly evening outing! Williams Subaru also had the honor of selecting a lucky and deserving member of the Charlotte community to throw out the ceremonial first pitch for the baseball game. After nominations and consideration, Williams Subaru presented Azari Townsend, a kindergartener from Shamrock Gardens Elementary School, the honor. Azari was nominated by teachers and staff at her school for her outstanding character trait of perseverance. Azari was so excited to be invited out to the field! She did a great job throwing out the first pitch and Williams Subaru is so glad we were able to share this unique experience with such a deserving scholar from our community. Williams Subaru Loves Learning and we love partnering with our friends at Shamrock Gardens Elementary! Williams Subaru is excited to announce that we will also be sponsoring the remaining 2 Bark in the Ballparks of the season in July and August. In July, we will be presenting a young, local Lymphoma survivor with the opportunity to throw out the first pitch. Williams Subaru Loves to Care! We will see you and your furry family members out at the Ballpark in July.


Williams Subaru Loves Pets - Pet Palooza 2018  –  Kate D

Williams Subaru Loves Pets - Pet Palooza 2018

Williams Subaru was so excited to participate in this year’s annual Pet Palooza Festival & Walk, organized by the Humane Society of Charlotte. Williams Subaru has participated in this event for several years, and each year the event continues to grow. This year, Williams Subaru was a “Proud Pup” sponsor, and was on site throughout the event handing out Subaru branded pet-friendly giveaways to furry friends and their owners. Pups enjoyed the frisbees, water bowls, and tennis balls we had to share with them out of the Outback’s roomy hatchback. For their humans, we even had rainbow sunglasses & eco-friendly koozies! Several dogs were so excited to see Williams Subaru there that they jumped in the back of the Outback to show their enthusiasm! Williams Subaru Loves Pets and we love showing our local Humane Society of Charlotte lots of extra special love.Williams Subaru looks forward to participating in next year’s Pet Palooza Festival & Walk!


Birdsong Brewery Earth Day Celebration  –  Jenny S

Birdsong Brewery Earth Day Celebration

Williams Subaru sponsored the recent Earth Day Celebration at, local to Charlotte, Birdsong Brewery! Birdsong and Williams Subaru partnered together to put on a spectacular Earth Day Celebration that included the release of Birdsong's new Gose beer, brewed with all local ingredients, in their newly upfitted eco-friendly brewery location. Williams Subaru was on site collecting items for TerraCycle to recycle into useful community items such as park benches and playgrounds. Over 2 boxes of "non-recyclables" such as chip bags, coffee pods, and disposable cups were collected! It was great to have 2 local businesses who care so much about the environment partner together to spread the word about the importance of eco-friendliness!


Matthews Earth Day on the Greenway 2018  –  Kate D

Matthews Earth Day on the Greenway 2018

Williams Subaru had a great time meeting lots of new friends at the 2018 Matthews Earth Day Celebration on the greenway! Thank you to HAWK for organizing this special event. There were so many eco-friendly vendors on hand for the event and Williams Subaru was honored to be a part of the fun. We were out on the greenway handing out lots of eco-friendly goodies such as pens made from recycled cornstarch, portable recycled utensil sets, eco-coolies, and forget me not seed & soil pods complete with a recycled planter pot. It was a pleasure to interact with all of the participants and to continue to spread our message of Subaru Loves the Earth. We are so proud to be the only certified Subaru eco-friendly retailer in the Carolinas and love to support our neighbors in their ongoing eco-friendly efforts!


Williams Subaru - Shamrock Shuffle 2018  –  Kate D

Williams Subaru - Shamrock Shuffle 2018

Williams Subaru was proud to sponsor and participate in the 2018 Shamrock Shuffle at Shamrock Gardens Elementary School on Sunday March 11th. We had a great time interacting with all of the kids, parents, and teachers from the school. We even brought our very own Leprechaun with us whom the kids absolutely loved! We were proud to be on site handing out eco-friendly coolies and recycled tote bags, along with fridge clip magnets to race participants. The 2018 Subaru Outback was the perfect vehicle to transport all of our giveaways in, plenty of space and room for all of our supplies!We also sponsored a Yeti cooler giveaway and are excited to announce the lucky winner is Sharon Ford! Congratulations to Sharon and thank you to everyone who participated in our contest.We look forward to returning for the Shamrock Shuffle in 2019!


Williams Subaru has a ball with ACEing Autism  –  Nils W

Williams Subaru has a ball with ACEing Autism

ACEing Autism was so glad to create a partnership with Williams Subaru Charlotte as a sponsor of our annual winter fundraiser: Queen City Brewers Festival (QCBF). The event was held Saturday, Feb. 3 at The Fillmore where guests, exhibitors and event staff had a blast meeting Williams Subaru representatives with their best guess: how many tennis balls does it take to fill a Subaru Impreza? The branded vehicle was placed at the center of attention; filled with donated tennis balls from a nearby tennis club. The promotion, developed in partnership with Williams Subaru’s Director of Marketing Kate Downing, helped ACEing Autism generate a great deal of buzz, awareness and interest in QCBF leading up to the event. We connected with Williams Subaru through a mutual media partner, Charlotte Five. After talking with the dealership about different promotional ideas, we landed on a car display with tennis balls to display in the center of our event site. This would not only draw attention to the dealership’s vehicle, but also served as a very creative way to tie in the involvement and importance of tennis to our organization. Originally, the dealership had agreed to run a contest to have festivalgoers guess the number of tennis balls inside the car to be entered to win a Yeti cooler, but then after we realized how exciting and unique this promotion was, the dealership decided to purchase insurance to cover giving away the vehicle if someone guessed the number correctly! Throughout the festival, over 500 curious attendees approached Williams Subaru’s table to enter the contest. While there did not end up being a grand prize winner, the closest guess was awarded with a free Yeti cooler compliments of Williams Subaru Charlotte. We’re so glad we were able to have Williams Subaru as part of this year’s fundraiser to help us draw even more attention to autism and how ACEing Autism can help kids improve their social skills, physical fitness and have a lot of fun in the process! The tennis balls that were utilized to fill the car were all previously used and were donated to us by Olde Providence Racquet Club. After the event, rather than disposing of the balls, Williams Subaru coordinated distributing them to local organizations. They were donated to tennis programs at a handful of local high schools as well as to the Humane Society of Charlotte for furry friends. The dealership also kept a box on hand for any pet visitors who may visit with their owner. ACEing Autism looks forward to continuing its creative and meaningful partnership with Williams Subaru into the future! Sincerely, Nils Weldy Marketing Director, ACEing Autism About ACEing Autism: ACEing Autism connects kids through tennis and is currently serving more than 500 children with autism across 55 locations nationwide. We are passionate about our mission to connect kids through tennis, and we look forward to meeting volunteers, families and children on our courts across the country as we continue to grow. About Queen City Brewers Festival: QCBF spotlights Charlotte area breweries and brewpubs along with select restaurants to support ACEing Autism’s mission to serve more families in the Charlotte community affected by autism spectrum disorder (ASD). In addition to breweries and restaurants, we also invite select businesses from Charlotte and the surrounding area to sponsor and showcase their brand, product or service. The goal of this year’s QCBF is to help launch a new program location on the campus of UNC Charlotte.


Williams Subaru Charlotte & Midwood Market  –  Kate D

Williams Subaru Charlotte & Midwood Market

Williams Subaru was proud and honored to participate in the 2017 Midwood Market and Return of Holiday Central on Sunday, December 10th. We had a great time interacting with and meeting members of the Plaza Midwood community, while collecting food donations for our Share the Love community partner, Second Harvest Food Bank Metrolina. We nearly filled the trunk of a 2018 Subaru Outback with canned good donations that will benefit our home community of Charlotte, NC! In addition to food donation collection, we also ran a contest for a free Yeti cooler and gave out many Subaru dog toys to our furry neighbors. We also had a great time singing the Share the Love theme song at the event. A special Thank You goes out to Legion Brewing for allowing us to set up in their driveway and steal their heat from time to time! We are looking forward to participating in the next Midwood Market in 2018. We would like to say thank you to everyone who we met, those who donated, and those who entered our contest.


Subaru and NWF Loves the Earth  –  Sarah R

Subaru and  NWF Loves the  Earth

"Thanks to the $100 gift as apart of Subaru Loves the Earth campaign, our scholars at Shamrock are giving our garden beds some TLC! We used the money for purchasing summer plants like basil, tomatoes, and eggplants to plant with our 3rd, 4th, and 5th graders in our Garden Connect classes. We also purchased fertilizer to give our plants a boost. Growing in the beds gives the students an appreciation for the environment and growing their own food. It also fosters a sense of ownership for them, as the students learn to water and look after their plants. We truly appreciate the support that â€Subaru Loves the Earth†campaign has given our school and its beautiful gardens. "


World Blood Donor Day A Hit!  –  Cathy B

World Blood Donor Day A Hit!

Was there a better day to team up with Williams Subaru staff and the Community Blood Center of the Carolinas (CBCC) than World Blood Donor Day on June 14th? I think not! The Leukemia & Lymphoma Society of North Carolina (LLS NC) is grateful to Williams Subaru for introducing us to CBCC and for the critical work they're doing securing life-saving blood donations from Carolina residents. We were so happy to see Williams Subaru staff and their family members donating blood to saves lives. It seemed only right that LLS NC staffers joined the effort, and they did. Donors received warm blankets from Subaru as part of the Subaru Loves To Care initiative. The act of donating blood was effortless, and the CBCC staff so professional and reassuring. Thank you, Mike Melton and Jim Gamble for teaming LLS NC up with Williams Subaru and CBCC. We look forward to building our relationship over the years.


Shamrock Gardens Elementary/ Impreza Launch  –  jim g

Shamrock Gardens Elementary/ Impreza Launch

For the last 4 years we have sponsored Shamrock Elementary Gardens Shamrock Shuffle 5k .This year we added a twist and used this time to launch the 2017 Subaru Impreza. The event brought over 250 runners/spectators . We also supplied them with fun Subaru merchandise. 1 of our senior staff members at Williams Subaru Jordon dressed up like a leprechaun. Fun by all!


Shamrock Shuffle 2016  –  Cyndi J

Shamrock Shuffle 2016

We were super excited to partner with Shamrock Gardens Elementary school to raise money for their PTA! A 5k race, starting and finishing at the school, with goodies and music. Our own Jordan dressed up and got the kids pumped up to run the race and have a great time. We gave away Subaru goodies and sold shamrock shaped cookies to raise more money for the PTA program. We love Charlotte and this great group of families!


Subaru Loves Learning Book Drive- August 1 - 31  –  Danielle S

Subaru Loves Learning Book Drive- August 1 - 31

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Shamrock Gardens Elementary School and Eastway Middle School in the Charlotte Mecklenburg School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.


Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!


April 1-30, 2015 E-Waste Recycling Event  –  Molly M

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.


true ;
true true true true true true true true true true true true
; ; ;