The 2019 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2019 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Williams Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

The Humane Society of Charlotte, Elsa's Pride, Kindness Kennels
TerraCycle, HAWK - Habitat And Wildlife Keepers
Shamrock Gardens Elementary
Second Harvest Food Bank Metrolina
ACEing Autism, North Carolina Leukemia & Lymphoma Society, Levine Children's Hospital

 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Williams Subaru

Subaru and Williams Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Williams Subaru Loves Learning - Shamrock Gardens  –  kate d

Williams Subaru visited our friends at Shamrock Gardens Elementary School with a multitude of entertaining but educational books and classroom supplies this week! We brought over 150 books for students to enjoy and take home. Students from 3rd, 4th, and 5th grade were delighted with all of the options we brought for them to choose from. Additionally, throughout the month of August we collected classroom supplies from their list of needed items and brought them everything we collected. Over 100 composition books, 25 boxes of kleenex, 30 bottles of hand sanitizer, and countless boxes of pencils! These supplies should last their students a long time and we're told will come in handy during the upcoming cough & cold season. Thank you to principal Mrs. Potter for welcoming us and sharing their school for a day!

Williams Subaru Loves Pets  –  Kate D

Williams Subaru loves pets, and we love supporting organizations and events that are pet-friendly! Our sponsorship of the Charlotte Knights Bark in the Ballpark is one of our favorites, and we're so proud to have CMPD Animal Care and Control there with us conducting free micro-chip checks & registrations along with Jason Gasparik from Registertheirchip. As a part of our event sponsorship, we get a space at the ballpark to have a sponsorship activation. This year, we decided to share our space with Charlotte Mecklenburg Animal Care & Control so they could conduct a micro-chip checkpoint & registration. The event typically gets 500 - 700 dogs so the opportunity to check so many animals was very impactful. 1 in 3 dogs will get lost at some point or another, and many of them have micro-chips that are not accurately registered. An unregistered chip makes it very difficult to reunite that animal with it's owners. Jason Gasparik knows this all too well. He found a lost chocolate lab one evening on a busy street in Charlotte, and when he took her to a animal hospital to check her chip he discovered she had a chip but it was not registered. He could tell Roxy belonged to a loving home that was missing her, so he stood on the side of the road with a "do you know this dog" sign until she was recognized and successfully reunited with her owner. Jason's story gained national coverage and he turned his story into a non-profit dedicated to getting more owners to #registertheirchip. We invited Jason to be our guest in throwing out the ceremonial first pitch at the game and he spread the word about his mission through an on-field taped interview. We're committed to helping spread the word and giving animals the best chance at making it back home safely by getting more chips registered! Williams Subaru recognizes that your dog is a member of your family, and that's why we love sponsoring the Bark in the Ballpark nights at BB&T stadium and also why we are a pet-friendly dealership! You're not the only one who needs to test drive that new ride.

Feeding the Charlotte Community  –  Kate D

Williams Subaru had a great time volunteering with our friends at Second Harvest Food Bank Metrolina this week. Second Harvest Food Bank Metrolina is our region's distribution warehouse that supplies food and grocery items to charitable agencies that assist people in our community in need. They are a massive organization, serving 19 counties in North Carolina. Williams Subaru has selected Second Harvest Food Bank Metrolina as our Share the Love hometown charity for 2 years in a row. Through our Share the Love initiative we have donated over $40,000 to our friends at SHFBM. In addition to monetary donations, throughout the year we also donate our time. This Tuesday we spent 3 hours in their warehouse helping to sort donations provided from CVS pharmacy. CVS donates ancillary products such as medications, diapers, and medical equipment to SHFBM for distribution to various partner agencies. The products come in to the warehouse in mixed packages, so SHFBM relies heavily on volunteers to unpack the donations, and sort them accordingly. We had a great time unpacking supplies and sorting them throughout the warehouse! We're proud to be a regular volunteer partner who helps SHFBM continue to serve our community! Our dealership employee attendees included: Ward Williams (Dealer Principal & Owner), Mike Melton (Service & Parts Director), Lena Daproza (BDC Manager), Chris Walker (Master Technician), Kate Downing (Director of Marketing).

No Moss Under Ally Davis' Feet  –  Cathy B

For the past four years, William Subaru and the North Carolina chapter of The Leukemia & Lymphoma Society (LLS) have partnered to make a difference in the lives of people battling cancer in the Charlotte community. The partnership called Subaru Loves to Care provides warm blankets, kids’ craft kits and loving messages of hope and inspiration from Subaru customers to children fighting cancer at Levine Children’s Hospital (LCH). Last year, the delivery to LCH was made all the more special by the presence of the Davis family. Mom, Suzanne, Dad, Preston, son, Josh, and daughter, Ally, were on hand to be a part of this wonderful mission. Ward Williams, owner of Williams Subaru, forged a fast friendship with the Davis family, and especially Ally. He so admired her maturity, and how she was all about helping others and paying the kindnesses she’d been shown forward. This family was, unfortunately, very familiar with cancer diagnoses. Ally and Preston both knew what it was like to fight for their life in the hospital as Ally, now 14, had been treated at LCH for her own cancer diagnosis of lymphoma at age 11. When Ally was diagnosed, Preston was just one year out from finishing treatments for his own lymphoma diagnosis. Then, the family was doing amazingly well, and Ally was officially in remission and chomping at the bit to start giving back to others. This past fall, Ally decided to run for LLS Student of the Year and Williams Subaru sponsored her by holding a test drive event and donating $50 to her campaign for every test drive over one weekend in January. However, someone very important was missing from the test drive event, and that was Ally. Just weeks before, Ally was told her lymphoma had returned and that the treatment this time would be much harder on her as it would need to be followed by a life-saving bone marrow transplant. Ally ran her Student of the Year campaign from her hospital bed, never missing a beat. After seven weeks of fundraising, Ally was told by her physicians that she could not attend the campaign Finale in March because of her compromised immune system. Ever the positive, upbeat young woman she is known to be, this news was still devastating to her. Kate Downing, Marketing Director for Williams Subaru, was in attendance at the Finale in Ally’s honor, and was shocked and ecstatic when Ally walked through the door with her physician who at the last minute decided it was important for Ally’s mental health to attend the celebration. After the Finale, Ally had her transplant and was back home recuperating weeks before her doctor told her she would be. Moss does not grow under young Ally Davis’ feet. Ally has had a tough road during her recuperation, but she and her family were determined to take part in the Williams Subaru blanket delivery to Levine Children’s Hospital for the second time again this summer. Ward was extremely happy to see them, and while it was evident that Ally had undergone a very serious protocol to save her life, her spirit was positive, and her determination to beat this thing once and for all was palpable. William Subaru is known in the Charlotte community for its philanthropy and in keeping with their reputation, they have decided to sponsor Team Ally in the LLS Light the Night walk in November. On that special evening, Williams Subaru staff will walk alongside the Davis family and thousands of others who have been impacted by cancer. And in keeping with the theme of Ally’s life, she will continue to give back to others, and be a source of inspiration to children everywhere she goes. On behalf of Suzanne, Preston, Josh and Ally, and everyone fighting or in remission from cancer and the people who love them, huge and heartfelt thanks to Ward Williams and the entire Williams Subaru family for joining the LLS mission to create a world without blood cancer.

Williams Subaru Loves Team Ally  –  Kate D

Ally Davis is a fighter, an inspiration, and we're so proud to have her as a part of our Williams Subaru extended family. We first met Ally last year during our Subaru Loves to Care partnership with the NC Chapter of the Leukemia & Lymphoma Society. At that time she was in remission from Stage 3 Hodgkin's lymphoma after having been diagnosed at just 11 years old. Her Dad, Preston, is also a survivor of Hodgkin's lymphoma. They fought, and continue to fight, together. We were so honored to have met Ally, and to have her join us for our blanket and arts & crafts kit donation to Levine Children's where she fought and beat cancer just a few years before. From that initial meeting, we were immediately connected to and drawn to Ally. We partnered with her and her foundation, Team Ally, on a test drive fundraiser where we donated $1,500 for cancer research during her campaign for Student of the Year. During her campaign, her cancer recurred and Ally immediately underwent treatment and an eventual bone marrow transplant. Just a couple months after her successful bone marrow transplant, Ally surprised us all and was able to join the Williams Subaru team for the second year in a row for our blanket drop off at Levine Children's! Here at Williams Subaru we cherish the relationship we have with Ally and her family, and we look forward to continuing to support Team Ally throughout the coming years! We're thrilled to announce we will also be supporting Team Ally at the Charlotte Light the Night walk happening in Romare Bearden Park on Saturday, November 9th.

Helping Our Community Through OneBlood  –  Kate D

Williams Subaru recently hosted an on-site blood drive with OneBlood (formerly known as Community Blood Center of the Carolinas). Several employees and customers volunteered to donate throughout the day. Overall, OneBlood was able to collect 8 units of blood, which will contribute to helping up to 24 patients. The need for blood in our community is a dire one. One in three of us will need a blood transfusion at some point in our lifetime. A single car accident victim can require 100 pints of blood. The number one reason donors give blood is because they want to help others. Williams Subaru is proud to have partnered with OneBlood here in Charlotte and we look forward to hosting more drives with them in the future.

Helping a Rescue Kennel Rebuild After Tragedy  –  kate d

Kindness Kennels was on fire! Devastated. In shock. Unbelievable, but it was real. Thankfully, no dogs or humans were injured. The fire was limited to the administration area with very limited smoke entering the kennel area. A clothes dryer in the laundry room was the source of the fire. Now what? When the hard reality settled in, Rich O’Connell the owner of Kindness Kennels just sat in a daze with tears in his eyes. He seemed not to hear us asking questions as to how we could help. Shawn, General Sales Manager at Williams Subaru and I were there because we had a rescue foster dog boarded with Rich. The Fire Marshall told us the building was not safe and all the animals would have to be moved immediately. It was clear we had to assist beyond just getting our own foster dog relocated. We started making calls to the other rescues letting them know of the fire, the safety of their dogs and the immediate need to relocate them. Within a few hours, and with the help of South of the Bully Rescue, all the dogs were relocated or picked up by their owners. Kindness Kennels, owned by Rich, not only boards pets for vacationing owners, but also boards dogs for many rescues. It is his labor of love. “I do this because I love dogs,” Rich said. To further help rescue efforts he gives us an extremely discounted rate. Kindness Kennels is a blessing to rescues that totally depend on donations to operate. “Rescues always seem to have more animals in need than foster homes to care for them. That is where Kindness Kennels steps in. They offer a place to board and care for the animals until a foster home can be secured. This allows the rescue to save many more animals from euthanasia. Rich truly is a life saver,” Shawn said. Monday brought the task of damage assessment and organizing cleanup efforts. It seemed a huge undertaking, beyond the scope of one man. So Shawn, GSM of Williams Subaru and representative of Wire Fox Terrier Rescue Midwest starting reaching out to her contacts. She was instrumental in organizing a community clean-up day, started a Go Fund Me to help with the financial burden, and secured an amazing donation of cleaning supplies, mops, paper towels and even dog beds from Second Harvest Food Bank. The donation from Second Harvest and monetary donations was a real shot in the arm for Rich and all of us who depend on his kennel. Williams Subaru donated a five gallon bucket of primer and employees pitched in for a new dryer. They even had a Subaru customer donate a drywall hoist. We were well on the way to helping get this rescue community gem put back together again. “I do not think I would have been able to re-open without Shawn’s help, Rich stated. A community clean-up effort was held the following Sunday where volunteers from the rescue community came together to tackle the tough task of scrubbing the place down. It was an amazing, heartwarming day to see so many people willing to give their time and energy to help a fellow animal lover rebound from this unfortunate fire. With clean-up complete, Rich was able to begin repairs and painting the five rooms damaged by the fire. It was quite an undertaking for the “retired” gentleman. Rich had a few volunteers from rescues help with the painting, but he impressed all of us with his resolve and willingness to put in the hard work himself. Rich is truly a kind, gentle man with a heart for rescues and the animals we all work so hard to save. It seems Kindness Kennels is aptly named.

Williams Subaru Sponsors Matthews Earth Day 2019  –  Kate D

Williams Subaru was thrilled to sponsor the Matthews Earth Day Celebration again this year. It was a great event with many local vendors and activities for kids. We were excited to be at the beginning of the Earth Day walkway handing out lots of fun upcycled goodies like coasters made out of old tires, pencils made out of old paper, pens made with cardboard casing, and reusable totes to reduce the use of plastic bags. We also brought along our TerraCycle boxes so that we could collect items such as chip bags, snack wrappers, and single use coffee cups. It was great to share the TerraCycle program with everyone. Don't forget, we continually collect these items in our showroom so please bring us your trash for recycling! This is a year-round effort we are proud to participate in. It was a lot of fun interacting with everyone and to continue to help spread our Subaru Loves the Earth messaging. We are so proud to be a certified Subaru Eco-friendly retailer and love to support our local community in their ongoing Eco-friendly efforts. We look forward to seeing everyone next year at the 2020 Matthews Earth Day Celebration! Thank you to HAWK for organizing such an awesome event.

A True Story of Determination  –  Cathy B

Her name is Ally Davis and when lymphoma came knocking 3 years ago, the 11-year-old was determined to beat it. And beat it, she did. The cancer had picked the wrong diva to mess with. What made Ally’s diagnosis so much harder for the family was that it took place one year after her father had finished his own treatments for same cancer. ENTER WILLIAMS SUBARU. For the past three years, Williams has been an active and generous supporter of The Leukemia & Lymphoma Society (LLS) through its national partnership. In its 70 years of existence, LLS has invested nearly $1.3B in research, resulting in the survival rates of some blood cancers being doubled, tripled and even quadrupled. A child in the 1960s with leukemia had less than a 5% chance of survival. Today that child has a 91% chance of living. Unbelievable strides, however still nine children will succumb to their disease and we at LLS and Williams Subaru find that unacceptable. ENTER ALLY. After 6 months of treatments, while missing the last few months of her 6th grade, Ally was in remission and ready to take back the world. Her friends, her martial arts and her tournament softball awaited her, as was raising money for LLS so other children and their families would not have to suffer through what the Davis family had, and those nine children have a fighting chance. One of the ways Ally was going to raise significant funds for LLS was to become a candidate in their Students of the Year (SoY) program. SoY is a seven-week philanthropic leadership development program during which students foster professional skills such as entrepreneurship, marketing, and project management in order to raise funds for LLS. The title Student(s) of the Year is awarded to the candidate or co-candidates in each community who raises the most funds during the competition. Ally, now an SoY candidate, had met Ward Williams, owner of Williams Subaru, at the local children’s hospital during Subaru Loves to Care partnership with LLS. She wanted to give the retailer the opportunity to support her SoY efforts and came in to make a presentation. Williams Subaru ecstatically offered to donate $50 to Ally’s campaign for every person that came in for a test drive one upcoming Saturday and Ally got to work promoting the test drive event. She was excitedly anticipating the day at Williams where she would thank her supporters coming out to test-drive the safest cars on the road while supporting LLS and its mission to create a world without blood cancer. All of Ally’s prep work, prior to the test-drive event at Williams, did not prepare her and her family for the devastating news that her cancer had returned after 2 years of remission. Once again, everything was to take a back seat while Ally fought for her life. Chemo began, and plans for a stem cell transplant started to form. Through it all, Ally kept a positive attitude, and was busy at her computer, in the hospital, and at home, working her campaign. She was not going to let a little thing like a relapse interfere with her goal to win Student of the Year! The 7-week campaign culminated with a gala and up until 5:30 pm that afternoon it was touch and go as to whether Ally’s doctor would allow her to attend. She had been readmitted to the hospital that day because of fever and received the bad news that she could not attend the gala. This was quite devastating for Ally. She cried and thought about her beautiful formal dress hanging up at home, and how she would not get to the gala even after all she had been through. It seemed so unfair. An hour later her doctor excitedly informed Ally and her mom that she could go to the gala and that the doctor would accompany her! The party had already started and Ally still had to get home, get her dress on and do her hair and makeup, but she was so happy. ENTER ALLY. To the surprise of every one of the 400 people attending the gala, and especially her fellow candidates, when Ally walked into the ballroom, every eye was upon her. The gasps and screams were welcome sounds to Ally, and she took her seat at her family table to be part of the evening’s festivities. Kate Downing, the Marketing Director for Williams Subaru, was there with her own mom and had been so disappointed for Ally when they heard she was unable to attend. Having her there was truly a welcome shock. There were many surprises for Ally at the gala. While she did not win Student of the Year, Ally received an award at the gala called the Mission Focus Award, which is given to a candidate that shows exemplary dedication to the mission of LLS- to create a world without blood cancer. The test drive at Williams for Ally’s campaign was a wonderful way to support the goals of one of LLS’s boldest and brightest fundraisers. Mr. Williams saw Ally’s spirit firsthand and wanted Williams Subaru to reward this young girl’s passion for helping others. Ally and her family, as well as LLS, are extremely grateful to Mr. Williams and Williams Subaru.

Williams Subaru delights guests at QCBF 2019  –  Nils W

Conditions could not have been better for Williams Subaru’s return to Queen City Brewers Festival (QCBF) on Saturday, Feb. 2. Unseasonably warm temps and a clear, bright, sunny sky provided festivalgoers the proper lighting and comfortable surroundings to study the dealership’s beautiful Outback wagon on display at the event’s high-traffic staging area. The question on everyone’s mind, “how many tennis balls are inside this car?” Easily the most interesting sponsorship activation at this year’s festival, Williams Subaru adds an element of excitement leading up to and on event day while also helping to make a visual connection to the event’s beneficiary, ACEing Autism. The goal of QCBF each year is to harness the interest and excitement around the Charlotte brewery community and channel that attention and impact to the autism community. Valuable and meaningful sponsors like Williams Subaru have made a significant impact on ACEing Autism programming in the Charlotte region over the years: more than 125 kids ages 4-18 years old and over 250 volunteers have participated in ACEing Autism-Charlotte clinics and special events since 2013. As the festival organizer, it is a pleasure working with attentive, proactive and genuinely invested sponsors like Williams Subaru. It is clear there are a lot of moving parts that Kate Downing, Director of Marketing at Williams Subaru, and her team handle seamlessly to execute a unique vehicle display and promotion. Although no one entered a correct entry to WIN the Outback, Williams Subaru once again provided a handsome prize pack to the attendee with the closest entry. When it comes to community engagement and authentic ways to showcase its brand, my team and I agree that Williams Subaru serves up an ace! Sincerely, Nils Weldy ACEing Autism Regional Director, North Carolina About ACEing Autism: ACEing Autism connects kids through tennis and is currently serving more than 1,300 children with autism across 69 locations nationwide. We are passionate about our mission to connect kids with autism through tennis, and we look forward to meeting volunteers, families, and children on our courts across the country as we continue to grow. About QCBF: QCBF spotlights Charlotte-area breweries and brewpubs along with select restaurants, sponsors and partners to support ACEing Autism’s mission to serve more families in the Charlotte community affected by autism spectrum disorder (ASD). The event premiered in 2012 and has grown year-over-year to showcase the Queen City’s amazing brewery community with every tasting session selling out over its 8-year span. The event provides ACEing Autism-Charlotte participants the opportunity to experience specialized tennis clinics at no cost. Additional training sessions, advanced tracking methods, and more special events will lead to more quality outcomes in 2019.

Test Drives for a Cure at Williams Subaru  –  Kate D

Williams Subaru recently held a unique, fun, and meaningful test drive event to raise money for the North Carolina Leukemia & Lymphoma Society! On Saturday, February 9th we donated $50 for each and every test drive of a new Subaru vehicle, plus $200 for each vehicle sold. The idea for the campaign came from a very special friend of Williams Subaru, Ally Davis. We met Ally in the Summer of 2018 during the Subaru Loves to Care promotion. Ally is a local 14-year-old cancer survivor who is determined and dedicated to helping find a cure. As a part of her campaign for LLS Student of the Year 2019, Ally approached us with the idea for the test drive activation. It was a great idea all around - we would help raise and donate money to her campaign for LLS and would be able to share the amazing lineup of Subaru vehicles with new locals. Unfortunately, Ally was unable to join us at the event as she found out just 1 week before that she had relapsed and her cancer was back. Ally spent a few days that week in the hospital and received her first treatment that Saturday. Ally is an incredibly strong and inspiring young woman, and she is more determined than ever to not only beat cancer for herself but to help find a cure and prevent this from happening to anyone else. Throughout the day of the activation, we provided test drives to 30 individuals who came out specifically to support Ally and her campaign. Ally's Dad, Preston, was with us throughout the day and worked to share Ally's story with all of the people in our showroom. Preston himself is also a survivor of Hodgkin’s lymphoma. Almost exactly one year after Preston successfully concluded treatments, Ally was diagnosed with Stage 3 Hodgkin’s lymphoma. The Davis family is a family of survivors and Williams Subaru is proud to help share their story and spread awareness to help find a cure. After all was said and done Williams Subaru was proud to donate a total of $1,700 to the North Carolina Leukemia & Lymphoma Society on behalf of Team Ally. One customer even bought a brand new Subaru Ascent as a result of the test drive experience! We are looking forward to the Charlotte Students of the Year Finale Celebration on Friday, March 8th where we will be attending and cheering on Team Ally!

Williams Subaru Loves to Care & Play Ball  –  Kate D

For this year’s Subaru Loves to Care Initiative, Williams Subaru decided to go a bit above and beyond. We chose Levine Children’s Hospital patients to be the recipients of our blankets and arts & crafts kit donation, and we wanted to honor a very special former patient of theirs. Through the local chapter of the Leukemia & Lymphoma Society, we met Ally Davis and her family. Ally is a survivor of Stage 3 Hodgkin’s lymphoma, diagnosed at just 11 years old. Her father, Preston Davis, was diagnosed with Hodgkin’s Lymphoma just 1 year earlier. Both Ally and Preston fought valiantly and beat cancer. When we heard their story, we wanted to honor them with something special they would not forget. After hearing the Davis’s story, the owner of Williams Subaru, Ward Williams knew he needed to meet them. So we invited the Davis family to join us in our blanket and arts & crafts kit delivery to Levine Children’s Hospital. Upon meeting this incredible family, Ward immediately connected with young Ally, who impressed him with her maturity. It was very special to our staff to be able to spend the morning with the Davis family and the kind & caring staff at the hospital. We had a great time meeting and spending time with the hospital staff who once cared for Ally. The staff was also thrilled to see Ally and her family again, 2 years after Ally completed treatment. But we didn’t stop there. As a part of our partnership with local minor league baseball team, the Charlotte Knights, we have the ability to honor someone in the community with a ceremonial first pitch. So, the following week, we gifted Ally with the opportunity to throw out the ceremonial first pitch. Not only was this a special night for Ally, but the spectators at the Knights game would get to hear Ally’s story and the mission of LLS would be spread. Ally has been an avid softball player since she was 6 years old and was a little nervous, but so excited about this unique opportunity. On July 16th, in front of thousands of people, Ally and Preston headed down to the field and Ally threw out the first pitch to kick off the game. Despite typically playing 2nd base, she threw a killer pitch right over home plate! To help further spread the mission, Charlotte LLS Board President Matt Newsom was also interviewed in front of all the fans right before the game to talk about the impact that LLS and partners like Williams Subaru are making every day in the fight against blood cancer.Today, thankfully, Ally is almost 2 years cancer free, and Preston maintains his good health. The Davis family, including younger brother Josh and mom Suzanne, continues to help others through fundraising in support of The Leukemia & Lymphoma Society (LLS) and by sharing their story with everyone they meet. Williams Subaru would like to thank Ally & her family for taking the time to meet us, and for allowing us to help tell their story. A special thanks as well to Matt Newsom and Cathy Bloomberg from the Charlotte Leukemia & Lymphoma Society.

Don't Mess With This Diva!  –  Cathy B

Preston Davis and Ally Davis have more in common than just their last names (they’re father and daughter.) Preston was diagnosed with Hodgkin’s lymphoma in 2015. Almost exactly one year after he successfully concluded treatments, the family was devastated a second time as 11 year-old Ally was diagnosed with Stage 3 Hodgkin’s lymphoma, the same blood cancer Preston had fought so valiantly. Levine Children’s Hospital (LCH) became Ally’s home for 6 months. When the Davis family heard that Williams’ Subaru in Charlotte had chosen LCH patients to be the recipients of blankets, kid’s craft kits, and Subaru customer care cards during the Subaru Loves To Care program, they wanted -- no needed -- to be a part of it. When Ally was diagnosed in 2016, she had already achieved more than your average elementary school student. She excelled in softball, which she’d been playing since age six. She took Taekwondo and worked her way up the ladder, earning a 2nd degree black belt with her high kicks and strong snap. When it comes to sparring, she can, in her words, "take the boys to the wood shack" when she needs to. One thing was sure. Cancer had picked the wrong diva to mess with. Today, thankfully, Ally is almost 2 years cancer free, and Preston maintains his good health. The Davis family, including younger brother Josh and mom Suzanne, continues to help others through fundraising in support of The Leukemia & Lymphoma Society (LLS) and by sharing their story with everyone they meet. After hearing the Davis’s story, Williams’ Subaru owner Ward Williams knew he needed to meet them. He did so during the blanket delivery, and upon meeting this incredible family, Ward immediately connected with young Ally, who impressed him with her maturity. Tonight, through the Subaru-LLS partnership and Williams’ Subaru’s sponsorship of the Charlotte Knights baseball team, Ally will be throwing out the first pitch. Charlotte Board President Matt Newsom will be interviewed in front of all the fans to talk about the impact that LLS and partners like Subaru are making every day in the fight against blood cancer. Tonight, thousands of people will know Ally’s story. They will see a true diva take the field…and throw a killer pitch way over home plate.

Williams Subaru Sponsors Bark in the Ballpark  –  Kate D

Williams Subaru was honored to be the presenting sponsor for this year’s Bark in the Ballpark at the Charlotte Knights BB&T Stadium! Williams Subaru loves pets, and what a fun idea to be able to bring your furry family member out to the ballpark with you! Over 750 dogs made it out to the ballpark and Williams Subaru was able to meet just about each and every one of them. We had doggie bandanas for the pups and reusable eco-friendly grocery bags for their humans. What a fun way to integrate furry family members into a family friendly evening outing! Williams Subaru also had the honor of selecting a lucky and deserving member of the Charlotte community to throw out the ceremonial first pitch for the baseball game. After nominations and consideration, Williams Subaru presented Azari Townsend, a kindergartener from Shamrock Gardens Elementary School, the honor. Azari was nominated by teachers and staff at her school for her outstanding character trait of perseverance. Azari was so excited to be invited out to the field! She did a great job throwing out the first pitch and Williams Subaru is so glad we were able to share this unique experience with such a deserving scholar from our community. Williams Subaru Loves Learning and we love partnering with our friends at Shamrock Gardens Elementary! Williams Subaru is excited to announce that we will also be sponsoring the remaining 2 Bark in the Ballparks of the season in July and August. In July, we will be presenting a young, local Lymphoma survivor with the opportunity to throw out the first pitch. Williams Subaru Loves to Care! We will see you and your furry family members out at the Ballpark in July.

Williams Subaru Loves Pets - Pet Palooza 2018  –  Kate D

Williams Subaru was so excited to participate in this year’s annual Pet Palooza Festival & Walk, organized by the Humane Society of Charlotte. Williams Subaru has participated in this event for several years, and each year the event continues to grow. This year, Williams Subaru was a “Proud Pup” sponsor, and was on site throughout the event handing out Subaru branded pet-friendly giveaways to furry friends and their owners. Pups enjoyed the frisbees, water bowls, and tennis balls we had to share with them out of the Outback’s roomy hatchback. For their humans, we even had rainbow sunglasses & eco-friendly koozies! Several dogs were so excited to see Williams Subaru there that they jumped in the back of the Outback to show their enthusiasm! Williams Subaru Loves Pets and we love showing our local Humane Society of Charlotte lots of extra special love.Williams Subaru looks forward to participating in next year’s Pet Palooza Festival & Walk!

Birdsong Brewery Earth Day Celebration  –  Jenny S

Williams Subaru sponsored the recent Earth Day Celebration at, local to Charlotte, Birdsong Brewery! Birdsong and Williams Subaru partnered together to put on a spectacular Earth Day Celebration that included the release of Birdsong's new Gose beer, brewed with all local ingredients, in their newly upfitted eco-friendly brewery location. Williams Subaru was on site collecting items for TerraCycle to recycle into useful community items such as park benches and playgrounds. Over 2 boxes of "non-recyclables" such as chip bags, coffee pods, and disposable cups were collected! It was great to have 2 local businesses who care so much about the environment partner together to spread the word about the importance of eco-friendliness!

Matthews Earth Day on the Greenway 2018  –  Kate D

Williams Subaru had a great time meeting lots of new friends at the 2018 Matthews Earth Day Celebration on the greenway! Thank you to HAWK for organizing this special event. There were so many eco-friendly vendors on hand for the event and Williams Subaru was honored to be a part of the fun. We were out on the greenway handing out lots of eco-friendly goodies such as pens made from recycled cornstarch, portable recycled utensil sets, eco-coolies, and forget me not seed & soil pods complete with a recycled planter pot. It was a pleasure to interact with all of the participants and to continue to spread our message of Subaru Loves the Earth. We are so proud to be the only certified Subaru eco-friendly retailer in the Carolinas and love to support our neighbors in their ongoing eco-friendly efforts!

Williams Subaru - Shamrock Shuffle 2018  –  Kate D

Williams Subaru was proud to sponsor and participate in the 2018 Shamrock Shuffle at Shamrock Gardens Elementary School on Sunday March 11th. We had a great time interacting with all of the kids, parents, and teachers from the school. We even brought our very own Leprechaun with us whom the kids absolutely loved! We were proud to be on site handing out eco-friendly coolies and recycled tote bags, along with fridge clip magnets to race participants. The 2018 Subaru Outback was the perfect vehicle to transport all of our giveaways in, plenty of space and room for all of our supplies!We also sponsored a Yeti cooler giveaway and are excited to announce the lucky winner is Sharon Ford! Congratulations to Sharon and thank you to everyone who participated in our contest.We look forward to returning for the Shamrock Shuffle in 2019!

Williams Subaru has a ball with ACEing Autism  –  Nils W

ACEing Autism was so glad to create a partnership with Williams Subaru Charlotte as a sponsor of our annual winter fundraiser: Queen City Brewers Festival (QCBF). The event was held Saturday, Feb. 3 at The Fillmore where guests, exhibitors and event staff had a blast meeting Williams Subaru representatives with their best guess: how many tennis balls does it take to fill a Subaru Impreza? The branded vehicle was placed at the center of attention; filled with donated tennis balls from a nearby tennis club. The promotion, developed in partnership with Williams Subaru’s Director of Marketing Kate Downing, helped ACEing Autism generate a great deal of buzz, awareness and interest in QCBF leading up to the event. We connected with Williams Subaru through a mutual media partner, Charlotte Five. After talking with the dealership about different promotional ideas, we landed on a car display with tennis balls to display in the center of our event site. This would not only draw attention to the dealership’s vehicle, but also served as a very creative way to tie in the involvement and importance of tennis to our organization. Originally, the dealership had agreed to run a contest to have festivalgoers guess the number of tennis balls inside the car to be entered to win a Yeti cooler, but then after we realized how exciting and unique this promotion was, the dealership decided to purchase insurance to cover giving away the vehicle if someone guessed the number correctly! Throughout the festival, over 500 curious attendees approached Williams Subaru’s table to enter the contest. While there did not end up being a grand prize winner, the closest guess was awarded with a free Yeti cooler compliments of Williams Subaru Charlotte. We’re so glad we were able to have Williams Subaru as part of this year’s fundraiser to help us draw even more attention to autism and how ACEing Autism can help kids improve their social skills, physical fitness and have a lot of fun in the process! The tennis balls that were utilized to fill the car were all previously used and were donated to us by Olde Providence Racquet Club. After the event, rather than disposing of the balls, Williams Subaru coordinated distributing them to local organizations. They were donated to tennis programs at a handful of local high schools as well as to the Humane Society of Charlotte for furry friends. The dealership also kept a box on hand for any pet visitors who may visit with their owner. ACEing Autism looks forward to continuing its creative and meaningful partnership with Williams Subaru into the future! Sincerely, Nils Weldy Marketing Director, ACEing Autism About ACEing Autism: ACEing Autism connects kids through tennis and is currently serving more than 500 children with autism across 55 locations nationwide. We are passionate about our mission to connect kids through tennis, and we look forward to meeting volunteers, families and children on our courts across the country as we continue to grow. About Queen City Brewers Festival: QCBF spotlights Charlotte area breweries and brewpubs along with select restaurants to support ACEing Autism’s mission to serve more families in the Charlotte community affected by autism spectrum disorder (ASD). In addition to breweries and restaurants, we also invite select businesses from Charlotte and the surrounding area to sponsor and showcase their brand, product or service. The goal of this year’s QCBF is to help launch a new program location on the campus of UNC Charlotte.

Williams Subaru Charlotte & Midwood Market  –  Kate D

Williams Subaru was proud and honored to participate in the 2017 Midwood Market and Return of Holiday Central on Sunday, December 10th. We had a great time interacting with and meeting members of the Plaza Midwood community, while collecting food donations for our Share the Love community partner, Second Harvest Food Bank Metrolina. We nearly filled the trunk of a 2018 Subaru Outback with canned good donations that will benefit our home community of Charlotte, NC! In addition to food donation collection, we also ran a contest for a free Yeti cooler and gave out many Subaru dog toys to our furry neighbors. We also had a great time singing the Share the Love theme song at the event. A special Thank You goes out to Legion Brewing for allowing us to set up in their driveway and steal their heat from time to time! We are looking forward to participating in the next Midwood Market in 2018. We would like to say thank you to everyone who we met, those who donated, and those who entered our contest.

Subaru and NWF Loves the Earth  –  Sarah R

"Thanks to the $100 gift as apart of Subaru Loves the Earth campaign, our scholars at Shamrock are giving our garden beds some TLC! We used the money for purchasing summer plants like basil, tomatoes, and eggplants to plant with our 3rd, 4th, and 5th graders in our Garden Connect classes. We also purchased fertilizer to give our plants a boost. Growing in the beds gives the students an appreciation for the environment and growing their own food. It also fosters a sense of ownership for them, as the students learn to water and look after their plants. We truly appreciate the support that â€Subaru Loves the Earth†campaign has given our school and its beautiful gardens. "

World Blood Donor Day A Hit!  –  Cathy B

Was there a better day to team up with Williams Subaru staff and the Community Blood Center of the Carolinas (CBCC) than World Blood Donor Day on June 14th? I think not! The Leukemia & Lymphoma Society of North Carolina (LLS NC) is grateful to Williams Subaru for introducing us to CBCC and for the critical work they're doing securing life-saving blood donations from Carolina residents. We were so happy to see Williams Subaru staff and their family members donating blood to saves lives. It seemed only right that LLS NC staffers joined the effort, and they did. Donors received warm blankets from Subaru as part of the Subaru Loves To Care initiative. The act of donating blood was effortless, and the CBCC staff so professional and reassuring. Thank you, Mike Melton and Jim Gamble for teaming LLS NC up with Williams Subaru and CBCC. We look forward to building our relationship over the years.

Shamrock Gardens Elementary/ Impreza Launch  –  jim g

For the last 4 years we have sponsored Shamrock Elementary Gardens Shamrock Shuffle 5k .This year we added a twist and used this time to launch the 2017 Subaru Impreza. The event brought over 250 runners/spectators . We also supplied them with fun Subaru merchandise. 1 of our senior staff members at Williams Subaru Jordon dressed up like a leprechaun. Fun by all!

Shamrock Shuffle 2016  –  Cyndi J

We were super excited to partner with Shamrock Gardens Elementary school to raise money for their PTA! A 5k race, starting and finishing at the school, with goodies and music. Our own Jordan dressed up and got the kids pumped up to run the race and have a great time. We gave away Subaru goodies and sold shamrock shaped cookies to raise more money for the PTA program. We love Charlotte and this great group of families!

Subaru Loves Learning Book Drive- August 1 - 31  –  Danielle S

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Shamrock Gardens Elementary School and Eastway Middle School in the Charlotte Mecklenburg School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

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