The 2023 Subaru Love Promise Customer and Community Commitment Award

The 2023 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2023 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The 2023 Subaru Love Promise Customer and Community Commitment Award
The Subaru Love Promise
Did Williams Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
Love Promise Poster
Did Williams Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Williams Subaru

Subaru and Williams Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

A Breakfast for a Good Cause - Kate D.

The Isabella Santos Foundation is dedicated to improving rare pediatric cancer treatment options in an effort to increase survival rates of kids with cancer. Over the course of fifteen years, ISF has funded nearly $7 million toward expanding the scope of research and treatment and supporting families dealing with cancer in a variety of ways. For the past several years, the Greater Charlotte Automobile Dealers Association (GCADA) has teamed up with ISF in the fight against cancer. The GCADA has brought together dealers from all over Charlotte to support ISF annually at the Charlotte Auto Show kickoff breakfast. This event is a great way to not only kick off the Charlotte Auto Show, but bring local dealers together in a fundraising effort for ISF. In 2023, for the 5th year in a row, Williams Subaru was a table sponsor of the event, with proceeds going directly to the Isabella Santos Foundation. We are thrilled to be able to sponsor and support ISF and their mission to improve rare pediatric cancer treatment options here in Charlotte and beyond.

Isabella Santos Foundation

Tis The Season to Give - Kate D.

Charlotte Rescue Mission has been a staple in the Charlotte community for nearly 100 years. Charlotte Rescue Mission was founded in 1938 to serve those in our local community facing homelessness. Annually, the Mission coordinates a massive effort to provide families in need with Thanksgiving food boxes. This year, they had a need for 4,700 food boxes! The requests come in from Title 1 schools and other local non-profit organizations throughout the year. Each box comes with everything a family would need to put together a complete Thanksgiving meal, including a frozen turkey! Williams Subaru participated this year with a donation of 24 complete boxes, plus a $9,500 check for a total donation valued at $10,000! Our team had a great time putting together all the boxes and dropping them off with the kind staff at CRM.

Charlotte Rescue Mission

Kids in Nature Day with Hawk - Kate D.

Williams Subaru has been a partner with HAWK (Habitat and Wildlife Keepers) for almost 10 years! We have been proud to support their Earth Day event as title sponsor for several years now. This year, HAWK added a second event, this time in the Fall and we were there with bells on! Our amazing Subaru Ambassador partner, Dr. Radke, joined us there with the Subaru Solterra. HAWK plays a vital role in our local community's sustainability efforts. Habitat and Wildlife Keepers, the first chapter of the North Carolina Wildlife Federation, started out as the "Squirrel Lake Team", a group of gardeners and wildlife enthusiasts who adopted Squirrel Lake Park in Matthews and turned it into a demonstration site for how individual homeowners could provide the five elements of a habitat and create a haven for wildlife. The funds HAWK raises are used to create wildlife habitats and support environmental projects. Williams Subaru has been with HAWK since the start and will continue to support their important community mission.

HAWK Habitat & Wildlife Keepers

Supporting PAWS at Humane Society of Union County - Kate D.

Williams Subaru has an amazing partnership with Humane Society of Union County that extends well beyond just Subaru Loves Pets in October. Our partnership is year round, spanning several events throughout the year. One of those events we are so proud to sponsor is the PAWS Casino Night Fundraiser. This annual fundraiser brings people from the community together to support an amazing cause. The contributions of sponsors like us, and individual attendees makes a significant impact in the lives of countless animals in need in our community. At this year's PAWS event, HSUC was able to raise over $48,000! Williams Subaru was proud to be a part of these fundraising efforts as a sponsor and partner.

Humane Society of Union County

Walk to End Alzheimer's - Kate D.

Williams Subaru proudly sponsored the recent Walk to End Alzheimer's in Charlotte, NC. As a corporate sponsor, Williams Subaru continues to demonstrate our commitment to community support and corporate social responsibility. Alzheimer's disease affects millions of individuals and families across the world, and finding a cure or effective treatments is so important. Williams Subaru’s commitment to community goes beyond just selling cars. By sponsoring this event, Williams Subaru has helped raise awareness about Alzheimer's disease, provide crucial funding for research and support, and bring together people from all walks of life in a collective effort to combat this debilitating condition.

Alzheimer's Association

Love in Action - Kate D.

Williams Subaru proudly sponsored Common Heart's recent Love in Action gala, a fundraising event for our local community's fight against food insecurity and generational poverty. Common Heart works tirelessly to eliminate hunger and break the cycle of poverty in our neighborhood. The Love in Action gala is an annual fundraiser that provides vital support for Common Heart's year-round mission. We're honored to partner with Common Heart in contributing to a brighter, more equitable future for our community.

Common Heart

Juniper's Journey to Finding Her Forever Home - Laura S.

Early in 2023, Juniper and her sister were surrendered to the Union County Animal Shelter due to sibling syndrome. Sadly, Juniper was in poor condition, covered in scars and scabs, while her sister was already spayed and ready for adoption. Additionally, Juniper was heavily pregnant and needed a safe place to give birth. After seeing the plea for help, the Humane Society of Union County committed to pulling her from the shelter. Juniper was brought to the foster coordinator's home, where she was given a quiet space and showered with affection. She quickly bonded with her foster and family, often climbing into their laps despite her massive 110-pound frame. Juniper also enjoyed spending time outdoors with other dogs. After a long night of labor on May 8th, Juniper gave birth to 14 puppies, but unfortunately, only 11 survived. Juniper was an excellent mother, nursing her puppies around the clock and cleaning up after them. However, she became increasingly unpredictable toward other dogs and people outside the house after giving birth. Juniper's unpredictable behavior continued as the puppies reached six weeks and were sent to separate foster homes. The vet prescribed medication to help her adjust to the many changes she had gone through and recommended an 18-day board and train program with Storm K9 University. The trainers were impressed with Juniper's progress and praised her newfound confidence as she flourished in their program. A retired couple who had recently lost their beloved dogs stepped up to foster her after the training. They came to our adoption event at Williams Subaru to meet this sweet girl. During the event, Juniper was overjoyed to see her original foster and showered them with love and kisses. She then met this new couple she showcased her new tricks. She won them over, and the couple agreed to become her foster family. Over the next few weeks, Juniper's new fosters reported that she was doing very well and was a great dog. Eventually, a potential adopter applied, and the fosters had many questions about the adoption process. Finally, they decided to adopt Juniper themselves, unable to fathom parting with her. Juniper had finally found her forever home and would live her best life from then on. We are forever grateful to Williams Subaru for providing a caring, safe space for Juniper and our other adoptable animals to come meet and interact with volunteers and potential adopters. Our animals are comfortable, safe and happy to receive all of the love and attention and the lucky ones meet their forever families! Thank you, Williams Subaru! Your unwavering support has meant so much to the Humane Society of Union County!

Humane Society of Union County

Williams Subaru Loves Learning with our Rama Road Raptors - Kate D.

Williams Subaru's strong commitment to education and community support is evident through our continued partnership with Rama Road Elementary School. After our previous "Loves Learning" school outgrew their Title 1 status, Williams Subaru happily seized the opportunity to extend our Subaru Loves Learning initiative to a new elementary school. Rama Road Elementary was an easy and exciting choice, given our prior collaboration with the school's PTA over the past couple of years. Williams Subaru surprised Rama Road Elementary's faculty by presenting them with classroom supply boxes filled with school supplies to support their classroom. While the Subaru Loves Learning turnkey program didn't cover pre-K and special education classrooms, the dedicated team and generous customers of Williams Subaru participated in a supplementary school supply drive, ensuring that all classrooms and teachers had the resources they needed. This partnership truly exemplifies Subaru Loves Learning!

Rama Road Elementary School

Revving Up for a Greener Charlotte: Williams Subaru & Around the Crown - Kate D.

Since 2019, Williams Subaru has been a proud sponsor of Charlotte's Around the Crown 10K, and we're totally on the same page with what they're all about. This event's mission lines up perfectly with our values here at Williams Subaru. We jumped on board because we love how ATC is all about sustainability and getting people moving. The Around the Crown 10K is known for being one of the most eco-friendly races in the country, thanks to a bunch of green initiatives. But it's not just about being green; they're also big-hearted. Every year, they support multiple good causes. In 2023, our sponsorship helped out organizations like the Carolina Farm Trust, Sustain Charlotte, Low Impact Alliance, CGC Water, Crown Town Compost, and Running Works. All of us, including ATC, and Williams Subaru, share a common goal of making Charlotte and the whole world a better place. On Labor Day weekend, we joined over 5,000 folks as cars cleared out from the road, and it was all about feet hitting the pavement. The Williams Subaru ATC Outback was the lone car on the road, leading the pack through an awesome city road race course. It was a blast!

Around the Crown 10K

Shamrock Gardens Elementary: A Continuing Partnership with Williams Subaru - Kate D.

Williams Subaru has proudly maintained a longstanding commitment to supporting Shamrock Gardens Elementary School, a local high needs public school. For several years, we had the privilege of calling Shamrock Gardens our Subaru Loves Learning® partner, and we cherished that connection. But as of 2023, things changed, as Shamrock Gardens Elementary School was no longer considered a Title 1 school, which meant we couldn't continue our Subaru Loves Learning partnership. We didn't want to just walk away from our friends at Shamrock, though. Instead, we decided to pivot our support. We got in touch with the Shamrock Gardens PTA and decided to become an annual sponsor, offering them financial support to help with their various projects and needs. We're genuinely thrilled to continue supporting this fantastic group of educators, parents, and children who mean the world to us. While we are happy to "share the love" with our new partner school, our love for Shamrock Gardens remains as strong as ever.

Shamrock Gardens Elementary School

A Grill Master's Generosity - Kate D.

Williams Subaru is more than just a car dealership; it's a family that believes in giving back to their community. Sales Manager, Jim, epitomized this spirit when he heard about a local restaurant's effort to feed the homeless. Jim, known for his grilling skills, eagerly volunteered. Dawg Pound, a local hot dog restaurant, decided to host a last-minute event to help the homeless. Jim towed his grill with his trusty Outback to the soup kitchen in Hickory. Alongside other compassionate volunteers, they set up an outdoor kitchen to cook hundreds of hot dogs. Jim served with a warm smile. It wasn't just food; it was love on a plate. Williams Subaru's commitment to community, embodied by Jim, showcased the power of empathy. Williams Subaru (and Jim) Loves to Help.

Hickory Soup Kitchen

Offsetting Carbon Emissions at Home and Across the Globe - Kate D.

The collaboration between Williams Subaru and The Global Improvement Group (formerly known as The Carbon Offset Company) has blossomed and evolved significantly over the past few years. Our shared mission to provide customers with a unique opportunity to offset their vehicle's carbon emissions by planting trees in forests around the world has seen remarkable growth. This eco-conscious partnership has taken an exciting new turn, as we're thrilled to announce our latest initiative. In addition to our ongoing tree-planting program, we're now offering seed paper car mirror hangers to all customers who choose to participate. These seed paper hangers not only help offset carbon emissions but also allow individuals to actively engage in reforestation efforts. Customers can take these seed paper hangers home, plant them in their own yards, and watch as beautiful trees grow in their name, making a lasting impact on a global scale. As the fall season blankets the world in a tapestry of stunning colors, it serves as a poignant reminder of the profound interconnectedness of our environment. At Williams Subaru, we're committed to preserving and enhancing this natural beauty. In this spirit, we're delighted to share that we recently contributed to this cause by planting 975 trees last month, which brings our total contribution to a remarkable 35,260 trees planted so far in partnership with The Global Improvement Group. Williams Subaru Loves the Earth! We remain dedicated to creating a sustainable future, one tree at a time.

The Carbon Offset Company

Supporting Mom-O's Youth Mission - Kate D.

Williams Subaru recently demonstrated its commitment to community by supporting the non-profit organization Mom-O (Mothers of Murdered Offspring) in Charlotte. Mom-O's mission is multi-faceted: they provide crucial support for mothers and families of murder victims, create a network for survivors and community support, and work on innovative youth programs. In a gesture to support their efforts, Williams Subaru donated 200 mini hand sanitizers to Mom-O. These sanitizers will be used to fill backpacks for underprivileged children at the beginning of the school year, promoting hygiene and goodwill. This partnership showcases the power of businesses and non-profits collaborating to make a positive impact on the community,

Mom-O

Sharing our space for good - Kate D.

Williams Subaru recently partnered with the Humane Society of Union County to host a heartwarming pet adoption event in our showroom. Recognizing that HSUC lacked a suitable indoor space for adoption events, we gladly opened our doors to "beat the heat" of the scorching Charlotte weather. With temperatures soaring, it's crucial to ensure the comfort and safety of both people and pets. The event's outcome was truly heartening, as we helped facilitate the adoption of 14 dogs and puppies, along with 5 adorable kittens. Our commitment to animal welfare extended beyond adoptions – we also donated the dog food we had been collecting, further contributing to the well-being of these beloved animals. It was a day filled with compassion and care, highlighting our dedication to making a positive impact in our community. Williams Subaru Loves Pets!

Humane Society of Union County

Williams Subaru shares the love - Alex W.

Earlier this summer, the Leukemia & Lymphoma Society® (LLS) and Williams Subaru had the pleasure of delivering 80 blankets and 10 patient care kits to spread love and warmth to patients at Levine Children’s Hospital as part of the Subaru Loves to Care® program. The Levine Children’s Hospital staff were so appreciative of Williams Subaru’s act of generosity and kindness. They distributed the blankets to pediatric patients in their care and mentioned that the children are always so happy to receive blankets from Subaru. These blankets hopefully brightened the day of all the children that received them while symbolizing hope for a future without cancer – hope for a cure. By partnering with LLS, Subaru leadership, employees, and customers are demonstrating their commitment to the LLS mission to END cancer. Thank you, Subaru!

Leukemia & Lymphoma Society

Saving lives through a blood drive - Kate D.

Williams Subaru recently partnered with One Blood Carolinas to host a blood drive! Customers and employees participated, and we were able to generate 15 lifesaving blood donations!

One Blood

Bark in the Ballpark with the Charlotte Knights - Kate D.

Williams Subaru has been a proud sponsor of the Charlotte Knights Bark in the Park for several years. BIP is an extremely fun series at Truist Field where baseball game goers can bring their dogs to the game along with them! It's a super fun night full of tail wags and zoomies. As the presenting sponsor, Williams Subaru is contributing to the Charlotte Knights Charities, a grant program that awards financial grants to non-profit, tax-exempt 501(c)3 organizations that better the quality of life of those living in the Charlotte community. Also with our sponsorship of the series, we were able to organize a pet food drive for our local Humane Society partner, Humane Society of Union County. Throughout the summer on BIP nights we will be collecting pet food from game goers!

Charlotte Knights Charities

Williams Subaru Supports Blessed Assurance Adult Day Care's Annual Tournament for the 3rd Year - Kate D.

Blessed Assurance Adult Day Care holds a special place in our hearts at Williams Subaru. BA provides adult day services for seniors disabled adults, and veterans. It is a haven for adults who are in need of assistance and community throughout the week. Their services include recreational activities, help with personal hygiene, including showers, intergenerational programs, nutritional meals and snacks, medication supervision & other health services. One of our employees brings his Mom to Blessed Assurance daily and they take great care of her and have given new meaning to her life since she has become unable to live on her own. Each year, Blessed Assurance hosts a charity golf tournament to raise money for their services. This year, for the 3rd year in a row, Williams Subaru was a proud sponsor. Williams Subaru donated prizes for the raffle to help increase donations generated for Blessed Assurance.

Blessed Assurance Adult Services

Williams Subaru: Recycling Toner Cartridges for a Greener Future - Kate D.

Williams Subaru is committed to protecting the environment. That's why we recently adopted a toner cartridge recycling program! We collect used toner cartridges from all departments and recycle them responsibly, keeping them out of landfills and reducing our environmental impact. Toner cartridges are made of a variety of materials, including plastic, metal, and ink. When they are thrown away, these materials can end up in landfills, where they can take hundreds of years to decompose. They can also leach harmful chemicals into the soil and water. By recycling toner cartridges, we can help to reduce pollution and protect our natural resources. We can also help to conserve energy and reduce greenhouse gas emissions! As a bonus, the recycling company we partnered with participates in Susan G Komen foundation's Recycle for the Cure. They support Susan G Komen with a minimum donation of $100 a month. The more toners we collect the greater the contribution each month!

CX Recycle

Improving Students’ Odds through Literacy, One Summer at a Time - Kate D.

Better Summers, Brighter Futures – that’s the mission of Freedom School Partners. Summer can make or break the education of lower-income kids. While middle- and higher-income peers maintain—or even gain—knowledge during summer breaks, lower-income children lose two to three months in reading comprehension. By the end of third grade, lower-income children are typically two years behind in reading, due in large part to summer learning loss. Without significant intervention, most who fall behind by third grade will never catch up. Throw "COVID-19 learning" into the mix and you’ll find so many children who have fallen behind. Freedom School Partners changes the future for under-resourced students by giving them three life-changing tools: literacy skills, character strengths and a community that believes in them. Williams Subaru was introduced to Freedom School last year by our friends at Rama Road Elementary School. Rama Road Elementary is a Title 1 school, educating many lower-income kids from lower-income families. Rama Road Elementary partners with Freedom School Partners to help bridge the gap for these children during Summer Break. The majority of the cost of the Freedom School program is subsidized, but there is still an enrollment fee that families must pay. Rama Road Elementary School identified 7 students from 3 families who needed help paying the enrollment fee. The PTA at the school was going to cover the cost, but Williams Subaru stepped in and offered to pay the fees. The students were so excited to learn that they would be able to attend Freedom School this summer. Freedom School is such a valuable program that helps children learn and grow, Williams Subaru is proud to support Freedom School and its mission to help children succeed!

Freedom School

Sharing the Love with Charlotte Family Housing - Kate D.

The Williams Subaru team was thrilled to present Charlotte Family Housing with this check for $11,031! CFH was one of the hometown charity partners for the Subaru Share The Love® Event. Charlotte Family Housing's mission is to empower working families experiencing homelessness to achieve life-long self-sufficiency through shelter, housing, supportive services, and advocacy. We are proud to help support their important efforts to better our community.

Charlotte Family Housing

Sharing the Love - Humane Society of Union County - Kate D.

Williams Subaru was proud to present the Humane Society of Union County (HSUC) with a $11,665 donation with funds generated from our 2022 Share the Love campaign. These funds will go towards supporting HSUC's new spay & neuter clinic and brand new adoption center in Monroe, NC! HSUC has been serving the Union County community for over 30 years. As a foster-based rescue, their puppies, kittens, dogs, and cats live in volunteers' homes while awaiting their forever families. The new adoption facility will be a total game-changer for HSUC, as it will allow them to provide a more comfortable and welcoming environment for their animals and their families. We are so proud to partner with HSUC and help them make a difference in the lives of animals in Union County. We are looking forward to hosting an adoption event at Williams Subaru in August, where we can help even more animals find their forever homes.

Humane Society of Union County

Showing Appreciation for our Community Teachers - Kate D.

Williams Subaru graciously sponsored a delightful staff lunch at Rama Road Elementary School as a gesture of our profound gratitude for the invaluable contributions made by the teachers and staff to the children in our community. Throughout Teacher Appreciation Week, the teachers showered with numerous gifts and delectable treats from parents and students. To culminate this busy week, we joined forces with the Rama Road Elementary School PTA to sponsor a nourishing lunch from Yafo Kitchen. In addition to the meal, Williams Subaru provided the staff with Subaru goodie bags, which serve as perfect companions for carrying schoolwork or as eco-friendly alternatives to grocery bags. The teachers' elation and appreciation for this wonderful conclusion to a bustling Teacher Appreciation Week in 2023 were truly heartwarming.

Rama Road Elementary School

Teddy Bear Hugs for Kids in Care - Kate D.

Williams Subaru was excited to support a NC LLS Student Visionary team campaign for the second time in the past couple of years. The 2023 Student Visionaries of the Year is a philanthropic leadership development program through which highly motivated, high-school leaders embark on a journey of professional growth, fostering professional skills such as entrepreneurship, marketing, and project management all while working to raise as much as possible for LLS’s mission. These tenacious young changemakers fundraise for LLS in honor of blood cancer survivors. The titles Student Visionaries of the Year are awarded to the candidate teams who raise the most funds in their community during the 7-week competition. A team duo (Team Care for a Cure, Claire and Caroline) approached us to help support their campaign, specifically with sponsorship of teddy bears to be donated to children at Levine Children’s Hospital. This cause aligns so wonderfully with our Subaru Loves to Care® efforts in June, where we donate blankets to the very same organization. We proudly contributed to Claire & Caroline’s campaign by sponsoring 40 teddy bears for kids at Levine Children’s.

Leukemia & Lymphoma Society

Fun Earth Day in Nature w Kids - Kate D.

Williams Subaru LOVES Earth Month. We celebrate in so many different ways, and have several traditions which we continue each year. This year, for the 7th year in a row, we were the title sponsor for the HAWK (Habitat and Wildlife Keepers) Kids in Nature Day. This event is held annually and features many different fun activities and learning opportunities for kids in the Matthews area. There was a scavenger hunt, nature walks, STEM activities, animal explorations, nature crafts, and much more! One of our Subaru ambassadors helped represent Williams Subaru at the event, handing out swag and showing off her super sweet Subaru. HAWK will be hosting a second event this year in the Fall and we will be there again, this time with our decked out Subaru Solterra!

HAWK Habitat & Wildlife Keepers